CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE

Mobile revolution took place at the beginning of XXI century resulting from which the mass media (MM) as mass communication means has first acquired an addition in the form of mobile Internet and then transformed into a new branch – mobile media. All that has changed the whole face of journalism. Cl...

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Main Author: J. O. Moskvina
Format: Article
Language:Russian
Published: Nauka 2016-11-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/452
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author J. O. Moskvina
author_facet J. O. Moskvina
author_sort J. O. Moskvina
collection DOAJ
description Mobile revolution took place at the beginning of XXI century resulting from which the mass media (MM) as mass communication means has first acquired an addition in the form of mobile Internet and then transformed into a new branch – mobile media. All that has changed the whole face of journalism. Classic forms of the profession have also actively transformed. A mobile journalism got born that made it possible for any person to participate on-line in creation of socially relevant information. Using the mobile technology, ordinary citizens have created an alternative to usual MM sample of the XX century, some new media empire. Usual MM (press, radio, television) where active interaction between information manufacturers and the audience is excluded were forced to change under pressure of new technologies and demands of the audience. Following the demand trends, Internet, initially stationary and then mobile, has emerged as global infrastructure of interactive communication.
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spelling doaj.art-beacc0b579404736b0b51a60001a0aab2025-03-02T11:18:18ZrusNaukaМодернизация, инновация, развитие2079-46652411-796X2016-11-0132(10)7982448CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPEJ. O. Moskvina0Lomonosov Moscow State UniversityMobile revolution took place at the beginning of XXI century resulting from which the mass media (MM) as mass communication means has first acquired an addition in the form of mobile Internet and then transformed into a new branch – mobile media. All that has changed the whole face of journalism. Classic forms of the profession have also actively transformed. A mobile journalism got born that made it possible for any person to participate on-line in creation of socially relevant information. Using the mobile technology, ordinary citizens have created an alternative to usual MM sample of the XX century, some new media empire. Usual MM (press, radio, television) where active interaction between information manufacturers and the audience is excluded were forced to change under pressure of new technologies and demands of the audience. Following the demand trends, Internet, initially stationary and then mobile, has emerged as global infrastructure of interactive communication.https://www.mir-nayka.com/jour/article/view/452mass mediamobile internetmeans of communicationmanufacturer of informationinteractive communicationsreorganization
spellingShingle J. O. Moskvina
CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE
Модернизация, инновация, развитие
mass media
mobile internet
means of communication
manufacturer of information
interactive communications
reorganization
title CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE
title_full CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE
title_fullStr CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE
title_full_unstemmed CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE
title_short CLASSIC MEDIA TRANSFORMATION PROCESSES AND ORIGIN OF NEW MEDIA SYSTEM SEGMENT IN EUROPE
title_sort classic media transformation processes and origin of new media system segment in europe
topic mass media
mobile internet
means of communication
manufacturer of information
interactive communications
reorganization
url https://www.mir-nayka.com/jour/article/view/452
work_keys_str_mv AT jomoskvina classicmediatransformationprocessesandoriginofnewmediasystemsegmentineurope