| Summary: | This paper reports the results of a study of attitudes and behavioral responses of car drivers to planned parking measures at the campus of the Eindhoven University of Technology, the Netherlands. In an on-street questionnaire, car drivers were asked their opinion about restricting access to the campus area for cars of non-university car drivers through (i) a barrier, (ii) proper identification when entering the campus area, and (iii) payment. The responses of more than 700 car drivers are used in a multinomial logit analysis. Most car drivers indicate to continue driving to the university by car. Almost half of the car drivers indicate that they will change their travel behavior should they have to pay for entering the campus area by changing transport mode or parking their car outside the campus area. Respondents are invariant with respect to different types of identification. The most favorite way of paying is by bank/credit card, followed by a special university card.
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