Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities

Several studies have shown that life skill development is positively related to 4-H club participation. However, this study indicates that even though the 4-H club program is available to all youth, fewer minorities choose to participate and, thus, lose the opportunity to benefit from the positive...

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Main Authors: Montza Williams, Jeff W. Howard
Format: Article
Language:English
Published: Clemson University Press 2007-09-01
Series:Journal of Youth Development
Online Access:http://jyd.pitt.edu/ojs/jyd/article/view/355
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author Montza Williams
Jeff W. Howard
author_facet Montza Williams
Jeff W. Howard
author_sort Montza Williams
collection DOAJ
description Several studies have shown that life skill development is positively related to 4-H club participation. However, this study indicates that even though the 4-H club program is available to all youth, fewer minorities choose to participate and, thus, lose the opportunity to benefit from the positive outcomes. Targeting specific diverse audiences has been a mandate for the 4-H and Youth Development Program since desegregation of the 1960s and efforts have been made to make educational programming available to everyone. Nonetheless, are current techniques being used effectively? Youth are not all alike and differences should be understood. This study gathered information that addressed some ethnic/racial issues pertaining to marketing the 4-H and Youth Development Program. It was determined that differences did exist for youth involved in the East Region 4-H and Youth Development Program and in order to market to the specific audiences, certain media should be used.
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spelling doaj.art-beb71d0229b04f8fbcf67e8d89a12a3a2024-02-02T12:28:20ZengClemson University PressJournal of Youth Development2325-40172007-09-012218019310.5195/jyd.2007.355333Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational OpportunitiesMontza Williams0Jeff W. Howard1Texas A&M UniversityTexas A&M UniversitySeveral studies have shown that life skill development is positively related to 4-H club participation. However, this study indicates that even though the 4-H club program is available to all youth, fewer minorities choose to participate and, thus, lose the opportunity to benefit from the positive outcomes. Targeting specific diverse audiences has been a mandate for the 4-H and Youth Development Program since desegregation of the 1960s and efforts have been made to make educational programming available to everyone. Nonetheless, are current techniques being used effectively? Youth are not all alike and differences should be understood. This study gathered information that addressed some ethnic/racial issues pertaining to marketing the 4-H and Youth Development Program. It was determined that differences did exist for youth involved in the East Region 4-H and Youth Development Program and in order to market to the specific audiences, certain media should be used.http://jyd.pitt.edu/ojs/jyd/article/view/355
spellingShingle Montza Williams
Jeff W. Howard
Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities
Journal of Youth Development
title Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities
title_full Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities
title_fullStr Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities
title_full_unstemmed Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities
title_short Analysis of Minority Participation in Texas’ East Region 4-H and Youth Development Program in Relationship to Leadership, Marketing, and Educational Opportunities
title_sort analysis of minority participation in texas east region 4 h and youth development program in relationship to leadership marketing and educational opportunities
url http://jyd.pitt.edu/ojs/jyd/article/view/355
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