Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach
The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an undeveloped domestic market for organic products. This article identifies...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Facultad de Ciencias Agrarias. Universidad Nacional de Cuyo
2015-06-01
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| Series: | Revista de la Facultad de Ciencias Agrarias |
| Subjects: | |
| Online Access: | https://revistas.uncu.edu.ar/ojs/index.php/RFCA/article/view/3282 |
| Summary: | The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an undeveloped domestic market for organic products. This article identifies the segments of potential consumers of organic F&V in Central Chile using an exploratory CHAID model. A questionnaire was administered by surveying a random sample of 425 F&V consumers in central Chile. The results of the CHAID model suggest two segments of potential consumers of organic F&V. Both groups show awareness of the concept of organic food. Additionally, the first segment perceives organic agriculture to have ethical benefits to the society and considers organic F&V as healthy and nutritious; this group has a probability of over 80% to consume organic F&V. The second segment shows less awareness of the ethical benefits to society and its probability of consuming organic F&V depends on family income level. We discuss major implications for further studies on organic consumers.
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| ISSN: | 0370-4661 1853-8665 |