Online Antagonism of the Alt-Right in the 2016 Election
Buoyed by the populist campaign of Donald Trump, the “alt-right,” a loose political movement based around right-wing ideologies, emerged as an unexpected and highly contentious actor during the election cycle. The alt-right promoted controversy through provocative online actions that drew a consider...
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| Format: | Article |
| Language: | English |
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European Association for American Studies
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| Series: | European Journal of American Studies |
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| Online Access: | https://journals.openedition.org/ejas/12140 |
| _version_ | 1797310347506352128 |
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| author | Niko Heikkilä |
| author_facet | Niko Heikkilä |
| author_sort | Niko Heikkilä |
| collection | DOAJ |
| description | Buoyed by the populist campaign of Donald Trump, the “alt-right,” a loose political movement based around right-wing ideologies, emerged as an unexpected and highly contentious actor during the election cycle. The alt-right promoted controversy through provocative online actions that drew a considerable amount of media attention. This article focuses on the role of the “alt-right” in the 2016 election by examining its visual and rhetorical efforts to engage the political mainstream in relation to the campaigns of Donald Trump and Hillary Clinton. In particular, the alt-right’s unique style and internal jargon created notable confusion and also attracted interest by the media, while its promotional tactics included the use of social media and Internet memes, through which the movement came to epitomize online antagonism in the 2016 election. |
| first_indexed | 2024-03-08T01:41:38Z |
| format | Article |
| id | doaj.art-bef3146579ce45a8a5ec441ebdb5e26d |
| institution | Directory Open Access Journal |
| issn | 1991-9336 |
| language | English |
| last_indexed | 2024-03-08T01:41:38Z |
| publisher | European Association for American Studies |
| record_format | Article |
| series | European Journal of American Studies |
| spelling | doaj.art-bef3146579ce45a8a5ec441ebdb5e26d2024-02-14T13:22:08ZengEuropean Association for American StudiesEuropean Journal of American Studies1991-933612210.4000/ejas.12140Online Antagonism of the Alt-Right in the 2016 ElectionNiko HeikkiläBuoyed by the populist campaign of Donald Trump, the “alt-right,” a loose political movement based around right-wing ideologies, emerged as an unexpected and highly contentious actor during the election cycle. The alt-right promoted controversy through provocative online actions that drew a considerable amount of media attention. This article focuses on the role of the “alt-right” in the 2016 election by examining its visual and rhetorical efforts to engage the political mainstream in relation to the campaigns of Donald Trump and Hillary Clinton. In particular, the alt-right’s unique style and internal jargon created notable confusion and also attracted interest by the media, while its promotional tactics included the use of social media and Internet memes, through which the movement came to epitomize online antagonism in the 2016 election.https://journals.openedition.org/ejas/12140Internetalt-rightanti-establishmentwhite nationalismradical rightonline movements |
| spellingShingle | Niko Heikkilä Online Antagonism of the Alt-Right in the 2016 Election European Journal of American Studies Internet alt-right anti-establishment white nationalism radical right online movements |
| title | Online Antagonism of the Alt-Right in the 2016 Election |
| title_full | Online Antagonism of the Alt-Right in the 2016 Election |
| title_fullStr | Online Antagonism of the Alt-Right in the 2016 Election |
| title_full_unstemmed | Online Antagonism of the Alt-Right in the 2016 Election |
| title_short | Online Antagonism of the Alt-Right in the 2016 Election |
| title_sort | online antagonism of the alt right in the 2016 election |
| topic | Internet alt-right anti-establishment white nationalism radical right online movements |
| url | https://journals.openedition.org/ejas/12140 |
| work_keys_str_mv | AT nikoheikkila onlineantagonismofthealtrightinthe2016election |