Decisions of competing supply chain with altruistic retailer under risk aversion

This paper considers the supply chain composed of altruistic retailers and selfish manufacturers under risk aversion. We use the mean variance (MV) method to construct two types of behavior models. One is a two-stage supply chain model with a single manufacturer and a single retailer, and the other...

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Main Authors: Liu Jing, Wu Yi, Huang Fuyou, Ma Chao
Format: Article
Language:English
Published: Sciendo 2023-07-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
Online Access:https://doi.org/10.2478/amns.2021.2.00301
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author Liu Jing
Wu Yi
Huang Fuyou
Ma Chao
author_facet Liu Jing
Wu Yi
Huang Fuyou
Ma Chao
author_sort Liu Jing
collection DOAJ
description This paper considers the supply chain composed of altruistic retailers and selfish manufacturers under risk aversion. We use the mean variance (MV) method to construct two types of behavior models. One is a two-stage supply chain model with a single manufacturer and a single retailer, and the other is a competitive supply chain model with two retailers and two manufacturers. We discuss the decision-making problems under manufacturer Stackelberg (MS) game and retailer Stackelberg (RS) game, respectively. We analyze the role of risk aversion and power structure. Results show that the more risk aversion manufacturers are, the lower the emission reduction levels are. It also find that the prices increase with power shift from retailers to manufacturers. Finally, we point out that the competing can help the firms earn more benefits via numerical studies.
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spelling doaj.art-bf08fda7f5654814b2862d14fb6e15c22024-03-11T10:05:45ZengSciendoApplied Mathematics and Nonlinear Sciences2444-86562023-07-018249951210.2478/amns.2021.2.00301Decisions of competing supply chain with altruistic retailer under risk aversionLiu Jing0Wu Yi1Huang Fuyou2Ma Chao31Hubei Key Laboratory of Power System Design and Test for Electrical Vehicle, Hubei University of Arts and Science, Xiangyang, 441053, China2School of Automobile and Traffic Engineering, Hubei University of Arts and Sciences, Xiangyang441053, China3Institute of Transportation Development Strategy & Planning of Sichuan Province, Chengdu610041, China1Hubei Key Laboratory of Power System Design and Test for Electrical Vehicle, Hubei University of Arts and Science, Xiangyang, 441053, ChinaThis paper considers the supply chain composed of altruistic retailers and selfish manufacturers under risk aversion. We use the mean variance (MV) method to construct two types of behavior models. One is a two-stage supply chain model with a single manufacturer and a single retailer, and the other is a competitive supply chain model with two retailers and two manufacturers. We discuss the decision-making problems under manufacturer Stackelberg (MS) game and retailer Stackelberg (RS) game, respectively. We analyze the role of risk aversion and power structure. Results show that the more risk aversion manufacturers are, the lower the emission reduction levels are. It also find that the prices increase with power shift from retailers to manufacturers. Finally, we point out that the competing can help the firms earn more benefits via numerical studies.https://doi.org/10.2478/amns.2021.2.00301competing supply chainaltruistic preferencestackelberg gamerisk aversion90b50
spellingShingle Liu Jing
Wu Yi
Huang Fuyou
Ma Chao
Decisions of competing supply chain with altruistic retailer under risk aversion
Applied Mathematics and Nonlinear Sciences
competing supply chain
altruistic preference
stackelberg game
risk aversion
90b50
title Decisions of competing supply chain with altruistic retailer under risk aversion
title_full Decisions of competing supply chain with altruistic retailer under risk aversion
title_fullStr Decisions of competing supply chain with altruistic retailer under risk aversion
title_full_unstemmed Decisions of competing supply chain with altruistic retailer under risk aversion
title_short Decisions of competing supply chain with altruistic retailer under risk aversion
title_sort decisions of competing supply chain with altruistic retailer under risk aversion
topic competing supply chain
altruistic preference
stackelberg game
risk aversion
90b50
url https://doi.org/10.2478/amns.2021.2.00301
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