Exploring and Analyzing ESG Activity Evaluation Factors of Sports Brands using Delphi and AHP Techniques

Exploring and Analyzing ESG Activity Evaluation Factors of Sports Brands using Delphi and AHP Techniques

PURPOSE This study aimed to identify and establish ESG activity assessment factors tailored for sports brands, offering a foundational framework for fostering sustainability within the sports industry. METHODS A Delphi survey was conducted between December 1, 2022, and January 31, 2023, involving un...

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Bibliographic Details
Main Author:	Min-Ah Ryu
Format:	Article
Language:	Korean
Published:	Korea Institute of Sport Science 2023-09-01
Series:	Cheyuk gwahag yeon-gu
Subjects:	sports brands esg activity delphi technique analytic hierarchy process (ahp)
Online Access:	http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-477.pdf

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