Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

AbstractThis research attempts to explore the uses of market sensing and marketing performance through technological innovation and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous studies discuss technological and marketing innovation...

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Bibliographic Details
Main Authors:	Jeskhael Este Sutanto, Eric Harianto, Denpharanto Agung Krisprimandoyo
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2024-12-01
Series:	Cogent Business & Management
Subjects:	Market Sensing Marketing Performance Technological Innovation Marketing Innovation Fashion Industry Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2334677

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