Radio abroad – from hard power to soft power in international radio broadcasting

Shortly after its invention, radio began to be used for political broadcasting with an international range. It was used to exercise power at a distance, sending messages to overseas diplomatic outposts or colonial territories. In the inter-war period it became an instrument of propaganda, and during...

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Main Author: Mirosława Wielopolska-Szymura
Format: Article
Language:English
Published: Lodz University Press 2017-07-01
Series:Acta Universitatis Lodziensis. Folia Litteraria Polonica
Subjects:
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Online Access:https://czasopisma.uni.lodz.pl/polonica/article/view/1914
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author Mirosława Wielopolska-Szymura
author_facet Mirosława Wielopolska-Szymura
author_sort Mirosława Wielopolska-Szymura
collection DOAJ
description Shortly after its invention, radio began to be used for political broadcasting with an international range. It was used to exercise power at a distance, sending messages to overseas diplomatic outposts or colonial territories. In the inter-war period it became an instrument of propaganda, and during the II World War the countries engaged in the conflict began to broadcast propaganda to listeners abroad, trying to bring them to their way of thinking. Simultaneously, you could observe a change in the approach to the international use of radio. It was regarded that radio programmes didn’t have to be used for disinformation and manipulating foreign listeners, but that it could aid in building a positive image of a given country, by basing the messages on genuine information and presenting the country’s cultural attractions, as well as cultivating a positive opinion among among listeners abroad. In consequence the stations and programmes that emerged and which utilised soft power – in international communications, which was the impulse behind the development of a new public diplomacy treating the recipient of the message – the overseas public – as the object of the communicative process.
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spelling doaj.art-bf4e91b3019a462dabc12c407180623c2022-12-21T18:34:00ZengLodz University PressActa Universitatis Lodziensis. Folia Litteraria Polonica1505-90572353-19082017-07-0139110.18778/1505-9057.39.141263Radio abroad – from hard power to soft power in international radio broadcastingMirosława Wielopolska-Szymura0Uniwersytet Śląski w Katowicach, Wydział Nauk Społecznych, Instytut Nauk Politycznych i Dziennikarstwa, Zakład Komunikowania Międzynarodowego i Systemów MedialnychShortly after its invention, radio began to be used for political broadcasting with an international range. It was used to exercise power at a distance, sending messages to overseas diplomatic outposts or colonial territories. In the inter-war period it became an instrument of propaganda, and during the II World War the countries engaged in the conflict began to broadcast propaganda to listeners abroad, trying to bring them to their way of thinking. Simultaneously, you could observe a change in the approach to the international use of radio. It was regarded that radio programmes didn’t have to be used for disinformation and manipulating foreign listeners, but that it could aid in building a positive image of a given country, by basing the messages on genuine information and presenting the country’s cultural attractions, as well as cultivating a positive opinion among among listeners abroad. In consequence the stations and programmes that emerged and which utilised soft power – in international communications, which was the impulse behind the development of a new public diplomacy treating the recipient of the message – the overseas public – as the object of the communicative process.https://czasopisma.uni.lodz.pl/polonica/article/view/1914-
spellingShingle Mirosława Wielopolska-Szymura
Radio abroad – from hard power to soft power in international radio broadcasting
Acta Universitatis Lodziensis. Folia Litteraria Polonica
-
title Radio abroad – from hard power to soft power in international radio broadcasting
title_full Radio abroad – from hard power to soft power in international radio broadcasting
title_fullStr Radio abroad – from hard power to soft power in international radio broadcasting
title_full_unstemmed Radio abroad – from hard power to soft power in international radio broadcasting
title_short Radio abroad – from hard power to soft power in international radio broadcasting
title_sort radio abroad from hard power to soft power in international radio broadcasting
topic -
url https://czasopisma.uni.lodz.pl/polonica/article/view/1914
work_keys_str_mv AT mirosławawielopolskaszymura radioabroadfromhardpowertosoftpowerininternationalradiobroadcasting