La série Barbapapa: artisanat soixante-huitard ou stratégie marketing bien rodée ?

The Barbapapa series, born in 1970, is often presented as the result of an unexpected creative impulse, born in a Franco-American couple and stimulated by the context of Parisian life. It can also be seen from another angle: that of a dazzling commercial success, due to multi-media and international...

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Bibliographic Details
Main Author: Cécile Boulaire
Format: Article
Language:fra
Published: Association Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE) 2023-05-01
Series:Strenae
Subjects:
Online Access:http://journals.openedition.org/strenae/9895

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