Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspective
In this paper, we use the method of principal-form analysis, based on 836 consumer survey data obtained from mobile Internet, and analyze the trust of current residents' tea consumption behavior on information content, presentation form, subject and other elements of information tools and their...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-05-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023030736 |
| _version_ | 1797815663053504512 |
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| author | Meiying Chen Shouxian Huang Guoxing Huang Qingqing Dang Kai Li |
| author_facet | Meiying Chen Shouxian Huang Guoxing Huang Qingqing Dang Kai Li |
| author_sort | Meiying Chen |
| collection | DOAJ |
| description | In this paper, we use the method of principal-form analysis, based on 836 consumer survey data obtained from mobile Internet, and analyze the trust of current residents' tea consumption behavior on information content, presentation form, subject and other elements of information tools and their influence on the pollution-free certified products with the help of descriptive statistical analysis, KMO test and common factor extraction method. It was found that, firstly, the higher the trust of tea consumers in information content, the higher the additional willingness to pay; secondly, the form trust also significantly affects tea consumers' willingness to pay for pollution-free certified tea, and the specific cognitive information presentation form can effectively enhance tea consumers' willingness to pay; thirdly, there are significant differences in the trust of subjects, and enhancing the trust of industrial subjects helps to improve the pollution-free certified industrial The effect of trust of external subjects is not significant; fourth, the higher the tea consumers' care about the attributes of experienced products, the higher the degree of knowledge about the three products and one standard, and the higher the consumers' education, the higher they are willing to pay higher prices for traceable tea. |
| first_indexed | 2024-03-13T08:26:07Z |
| format | Article |
| id | doaj.art-bf5d6313c3614a5da5039cf0b54a6c54 |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-03-13T08:26:07Z |
| publishDate | 2023-05-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-bf5d6313c3614a5da5039cf0b54a6c542023-05-31T04:45:49ZengElsevierHeliyon2405-84402023-05-0195e15866Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspectiveMeiying Chen0Shouxian Huang1Guoxing Huang2Qingqing Dang3Kai Li4College of Economic and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaCollege of Economic and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaCollege of Economic and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaCollege of Anxi Tea, Fujian Agriculture and Forestry University, Anxi 362406,ChinaCollege of Economics, Qufu Normal University, Qufu 273165, China; Corresponding author.In this paper, we use the method of principal-form analysis, based on 836 consumer survey data obtained from mobile Internet, and analyze the trust of current residents' tea consumption behavior on information content, presentation form, subject and other elements of information tools and their influence on the pollution-free certified products with the help of descriptive statistical analysis, KMO test and common factor extraction method. It was found that, firstly, the higher the trust of tea consumers in information content, the higher the additional willingness to pay; secondly, the form trust also significantly affects tea consumers' willingness to pay for pollution-free certified tea, and the specific cognitive information presentation form can effectively enhance tea consumers' willingness to pay; thirdly, there are significant differences in the trust of subjects, and enhancing the trust of industrial subjects helps to improve the pollution-free certified industrial The effect of trust of external subjects is not significant; fourth, the higher the tea consumers' care about the attributes of experienced products, the higher the degree of knowledge about the three products and one standard, and the higher the consumers' education, the higher they are willing to pay higher prices for traceable tea.http://www.sciencedirect.com/science/article/pii/S2405844023030736Food safetyCrisis of confidenceConsumer trustWillingness to payPrincipal component analysis method |
| spellingShingle | Meiying Chen Shouxian Huang Guoxing Huang Qingqing Dang Kai Li Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspective Heliyon Food safety Crisis of confidence Consumer trust Willingness to pay Principal component analysis method |
| title | Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspective |
| title_full | Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspective |
| title_fullStr | Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspective |
| title_full_unstemmed | Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspective |
| title_short | Food safety governance information tool design in trust crisis - Analysis based on consumer trust perspective |
| title_sort | food safety governance information tool design in trust crisis analysis based on consumer trust perspective |
| topic | Food safety Crisis of confidence Consumer trust Willingness to pay Principal component analysis method |
| url | http://www.sciencedirect.com/science/article/pii/S2405844023030736 |
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