Consumers’ Perception of Risk Towards Artificial Intelligence Technologies Used in Trade: A Scale Development Study
In today’s digitalizing world, internet, mobile technologies, nanotechnologies and learning algorithms continue to develop and gain essential places in our lives. The use of artificial intelligence in wholesale and retail trade enable better analysis of customer requests and the development of ef...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Academy of Economic Studies of Bucharest
2021-02-01
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Series: | Amfiteatru Economic |
Subjects: | |
Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_2979.pdf |
Summary: | In today’s digitalizing world, internet, mobile technologies, nanotechnologies and learning
algorithms continue to develop and gain essential places in our lives. The use of artificial
intelligence in wholesale and retail trade enable better analysis of customer requests and the
development of effective marketing strategies. However, although these cutting-edge
technologies provide significant advantages to businesses, some risks may arise as these
technologies continuously develop, and it eventually becomes harder to control the pace of
development. Many famous scientists and entrepreneurs are worried that artificial
intelligence could have negative consequences for humanity if it does not develop safely,
and they suggest that urgent measures need to be taken as they believe that it may pose a
significant threat to humanity. The starting point of this study is to learn the point of view
of consumers on this technology, as well as scientists or entrepreneurs.
The purpose of this study is to determine how consumers perceive these risks. In this
direction, the literature focused on the issues related to artificial intelligence technologies in
trade was examined. In light of the information obtained from the literature, the Artificial
Intelligence Technologies Used in Trade Risk Perception Scale (AITUTRPS) was
developed. |
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ISSN: | 1582-9146 2247-9104 |