Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut
Pertamina's CSR program through the development of nature conservation-based tourism and education is carried out due to the impact of forest and peatland fires. This study aims to determine the CSR communication planning model of PT Pertamina RU II Sungai Pakning in the development of Marsawa...
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| Format: | Article |
| Language: | English |
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President University
2022-04-01
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| Series: | Expose |
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| Online Access: | http://e-journal.president.ac.id/presunivojs/index.php/EXPOSE/article/view/1617 |
| _version_ | 1811209369042288640 |
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| author | Rizki Mutiara Nizam Yasir Yasir |
| author_facet | Rizki Mutiara Nizam Yasir Yasir |
| author_sort | Rizki Mutiara Nizam |
| collection | DOAJ |
| description | Pertamina's CSR program through the development of nature conservation-based tourism and education is carried out due to the impact of forest and peatland fires. This study aims to determine the CSR communication planning model of PT Pertamina RU II Sungai Pakning in the development of Marsawa Peat Arboretum Ecotourism. This study uses a qualitative research method with a case study approach. The results of this study indicate that PT Pertamina's CSR communication planning in ecotourism development uses the following steps: problem analysis and research; formulation of communication policies and programs; communication action; and evaluation. Through CSR activities with the community, Pertamina CDO has developed a peat arboretum as a tourist attraction area as a basis for reporting and spreading the image of a company that cares about the environment. The public welcomes the Marsawa peat arboretum ecotourism. Apart from being a tourist attraction, its existence can also provide education and exciting experiences about the importance of protecting the peat environment. The development of peat ecotourism must get support from various stakeholders, especially local governments, so that its existence can have a broad impact on economic development and public awareness of the peat environment. |
| first_indexed | 2024-04-12T04:38:17Z |
| format | Article |
| id | doaj.art-bf725d03588144f7984134ac7bb5f621 |
| institution | Directory Open Access Journal |
| issn | 2620-8105 2621-0304 |
| language | English |
| last_indexed | 2024-04-12T04:38:17Z |
| publishDate | 2022-04-01 |
| publisher | President University |
| record_format | Article |
| series | Expose |
| spelling | doaj.art-bf725d03588144f7984134ac7bb5f6212022-12-22T03:47:45ZengPresident UniversityExpose2620-81052621-03042022-04-015111310.33021/exp.v5i1.1617874Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum GambutRizki Mutiara Nizam0Yasir Yasir1Universitas RiauUniversitas RiauPertamina's CSR program through the development of nature conservation-based tourism and education is carried out due to the impact of forest and peatland fires. This study aims to determine the CSR communication planning model of PT Pertamina RU II Sungai Pakning in the development of Marsawa Peat Arboretum Ecotourism. This study uses a qualitative research method with a case study approach. The results of this study indicate that PT Pertamina's CSR communication planning in ecotourism development uses the following steps: problem analysis and research; formulation of communication policies and programs; communication action; and evaluation. Through CSR activities with the community, Pertamina CDO has developed a peat arboretum as a tourist attraction area as a basis for reporting and spreading the image of a company that cares about the environment. The public welcomes the Marsawa peat arboretum ecotourism. Apart from being a tourist attraction, its existence can also provide education and exciting experiences about the importance of protecting the peat environment. The development of peat ecotourism must get support from various stakeholders, especially local governments, so that its existence can have a broad impact on economic development and public awareness of the peat environment.http://e-journal.president.ac.id/presunivojs/index.php/EXPOSE/article/view/1617communication planningcsrtourism communicationecotourismpeatland |
| spellingShingle | Rizki Mutiara Nizam Yasir Yasir Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut Expose communication planning csr tourism communication ecotourism peatland |
| title | Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut |
| title_full | Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut |
| title_fullStr | Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut |
| title_full_unstemmed | Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut |
| title_short | Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut |
| title_sort | perencanaan komunikasi corporate social responsibility pertamina ru ii sei pakning dalam pengembangan ekowisata arboretum gambut |
| topic | communication planning csr tourism communication ecotourism peatland |
| url | http://e-journal.president.ac.id/presunivojs/index.php/EXPOSE/article/view/1617 |
| work_keys_str_mv | AT rizkimutiaranizam perencanaankomunikasicorporatesocialresponsibilitypertaminaruiiseipakningdalampengembanganekowisataarboretumgambut AT yasiryasir perencanaankomunikasicorporatesocialresponsibilitypertaminaruiiseipakningdalampengembanganekowisataarboretumgambut |