THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPE

The article is a historical trip into the creation of the oldest kind of unspecialized store that exists in the modern commercial landscape and whose pioneering concepts transformed the way in which consumers shop up today. The paper is divided into three sections, each of them contributing to achie...

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Main Author: Camelia PAVEL
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2014-11-01
Series:Management Intercultural
Subjects:
Online Access: https://seaopenresearch.eu/Journals/articles/MI_31_33.pdf
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author Camelia PAVEL
author_facet Camelia PAVEL
author_sort Camelia PAVEL
collection DOAJ
description The article is a historical trip into the creation of the oldest kind of unspecialized store that exists in the modern commercial landscape and whose pioneering concepts transformed the way in which consumers shop up today. The paper is divided into three sections, each of them contributing to achieve the purpose that is to examine the origins and the business model of the first department store in the world. The paper also enriches our knowledge about the department store and retailing history. In the first section, the author emphasizes on the particular economic context that allowed the creation of big retail surfaces, to the mid-1800s, and describes architecture, atmosphere and retail strategy specific to Bon Marché. In the second section, department store was defined and have been identified its key characteristics. The last section was devoted to the general future trends which can make possible the survival of the department stores in the modern commercial landscape. Finally conclusions were outlined.
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spelling doaj.art-bf7373152835486e863c4b06314dbaa22022-12-21T20:33:01ZfraRomanian Foundation for Business IntelligenceManagement Intercultural1454-99802014-11-01XVI31275282interc:y:2014:i:31:p:275-282THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPECamelia PAVEL0 Faculty of Commercial and Tourism Management, Christian University “DimitrieCantemir”, Bucharest, Romania The article is a historical trip into the creation of the oldest kind of unspecialized store that exists in the modern commercial landscape and whose pioneering concepts transformed the way in which consumers shop up today. The paper is divided into three sections, each of them contributing to achieve the purpose that is to examine the origins and the business model of the first department store in the world. The paper also enriches our knowledge about the department store and retailing history. In the first section, the author emphasizes on the particular economic context that allowed the creation of big retail surfaces, to the mid-1800s, and describes architecture, atmosphere and retail strategy specific to Bon Marché. In the second section, department store was defined and have been identified its key characteristics. The last section was devoted to the general future trends which can make possible the survival of the department stores in the modern commercial landscape. Finally conclusions were outlined. https://seaopenresearch.eu/Journals/articles/MI_31_33.pdf department storesretailingbon marché
spellingShingle Camelia PAVEL
THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPE
Management Intercultural
department stores
retailing
bon marché
title THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPE
title_full THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPE
title_fullStr THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPE
title_full_unstemmed THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPE
title_short THE IMPACT OF THE BON MARCHÉ ON THE MODERN COMMERCIAL LANDSCAPE
title_sort impact of the bon marche on the modern commercial landscape
topic department stores
retailing
bon marché
url https://seaopenresearch.eu/Journals/articles/MI_31_33.pdf
work_keys_str_mv AT cameliapavel theimpactofthebonmarcheonthemoderncommerciallandscape
AT cameliapavel impactofthebonmarcheonthemoderncommerciallandscape