The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian

The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian

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This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationships among brand image, brand satisfaction on br...

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Bibliographic Details
Main Authors: Hashed Ahmed Mabkhot, Salniza MD Salleh, Hasnizam Shaari
Format: Article
Language:English
Published: EconJournals 2016-05-01
Series:International Review of Management and Marketing
Subjects:
brand satisfaction
brand image
brand loyalty
malaysian automobile
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32093/355389?publisher=http-www-cag-edu-tr-ilhan-ozturk

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