Correlation between internal marketing and satisfaction of bank employees
Creating a satisfied and loyal customer base is one of the prerequisites for a long-term survival of the bank in a competitive market, such it is today. Considering that, to achieve a client satisfaction as well as to establish loyalty, it is necessary to have competent, satisfied and motivated empl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711702115Z.pdf |