Brachylogy in the algerian protest discourse: neologism and creativity
Abstract: Slogans are messages written with high precision in the choice of expressive terms, choice of grammatical structure, textual structure according to the communication situation. Slogans are expressions with a complete meaning. The openness, cultural plurality and identity of the Algerian pe...
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| Format: | Article |
| Language: | deu |
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CRAC, INSAAC
2023-06-01
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| Series: | Akofena |
| Online Access: | https://www.revue-akofena.com/wp-content/uploads/2023/06/28-T08v04-19-Kheira-YAHIAOUI-Hadjira-MEDANE_323-332.pdf |
| Summary: | Abstract: Slogans are messages written with high precision in the choice of expressive terms, choice of grammatical structure, textual structure according to the communication situation. Slogans are expressions with a complete meaning. The openness, cultural plurality and identity of the Algerian people was manifested through the slogans of denunciation by alternating humor, denunciation and creativity and some cultural elements making the Friday marches a festival of slogans that made the headlines of national and international newspapers. The objective of this contribution is to highlight the movement of brachylogy and its contribution to the protest discourse through slogans. The corpus of study concerns an Algerian context and a sample of some expressions in order to link creativity, neology and brachylogy.
Keywords: slogan, brachylogy, protest discourse, neology, creativity.
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| ISSN: | 2706-6312 2708-0633 |