Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model
The increasing concern for environmental issues and degradation has gained much attention over the past few decades. Tourist destinations and natural areas are vulnerable to human-caused environmental problems such as littering. This study examines the factors that determine and shape environmentall...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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KeAi Communications Co., Ltd.
2023-03-01
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| Series: | International Journal of Geoheritage and Parks |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2577444122000739 |
| _version_ | 1797871532296372224 |
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| author | Rakotoarisoa Maminirina Fenitra Nisful Laila Gancar Candra Premananto Ansar Abbas Rakotoarisoa Maminiaina Heritiana Sedera |
| author_facet | Rakotoarisoa Maminirina Fenitra Nisful Laila Gancar Candra Premananto Ansar Abbas Rakotoarisoa Maminiaina Heritiana Sedera |
| author_sort | Rakotoarisoa Maminirina Fenitra |
| collection | DOAJ |
| description | The increasing concern for environmental issues and degradation has gained much attention over the past few decades. Tourist destinations and natural areas are vulnerable to human-caused environmental problems such as littering. This study examines the factors that determine and shape environmentally responsible intended behavior, specifically preventing littering of natural park visitors. The present study integrated the Theory of Planned Behavior and the Norm Activation Model. The hypothesis was tested using a survey of 328 individuals who visited Mount Merapi National Park, Indonesia. The structural equation modeling result showed that attitude and perceived behavior control are positively linked to intended behavior. Despite the research's findings, an individual's commitment to environmentally friendly behavior would not be driven by personal subjective norms. By accepting responsibility, one develops personal norms that urge one to be more aware of the consequences of one's actions. Personal norms also significantly impact perceptions of behavioral control, attitude, and subjective norms. The result adds to the body of literature regarding visitors to national parks. Furthermore, this study outlines the power of personal norms on the constructs of the Theory of Planned Behavior (perceived behavioral control, attitude, and subjective norm). There is a discussion of the study's potential real-world applications and its directions for further research. |
| first_indexed | 2024-04-10T00:44:18Z |
| format | Article |
| id | doaj.art-bfbd165898ed4462a5bf208b125131f3 |
| institution | Directory Open Access Journal |
| issn | 2577-4441 |
| language | English |
| last_indexed | 2024-04-10T00:44:18Z |
| publishDate | 2023-03-01 |
| publisher | KeAi Communications Co., Ltd. |
| record_format | Article |
| series | International Journal of Geoheritage and Parks |
| spelling | doaj.art-bfbd165898ed4462a5bf208b125131f32023-03-14T04:08:48ZengKeAi Communications Co., Ltd.International Journal of Geoheritage and Parks2577-44412023-03-011113953Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation ModelRakotoarisoa Maminirina Fenitra0Nisful Laila1Gancar Candra Premananto2Ansar Abbas3Rakotoarisoa Maminiaina Heritiana Sedera4Department of Management, Faculty of Economics and Business, Airlangga University, Gubeng, Surabaya City, East Java 60286, Indonesia; Faculty of Economics and Business, Universitas Indonesia, Depok, 16424, Indonesia; Corresponding author: Department of Management, Faculty of Economics and Business, Airlangga University, Gubeng, Surabaya City, East Java 60286, Indonesia & Faculty of Economics and Business, Universitas Indonesia, Depok, West Java 16424, Indonesia.Department of Management, Faculty of Economics and Business, Airlangga University, Gubeng, Surabaya City, East Java 60286, Indonesia; Corresponding author.Department of Management, Faculty of Economics and Business, Airlangga University, Gubeng, Surabaya City, East Java 60286, IndonesiaDepartment of Management, Faculty of Economics and Business, Airlangga University, Gubeng, Surabaya City, East Java 60286, Indonesia; MYU Business Scool, Muslim-Youth University, Islamabad, PakistanMagister Management, Faculty of Economics and Business, Sebelas Maret University, Jl. Ir Sutami No.36A, Jebres, Kec. Jebres, Kota Surakarta, Jawa Tengah 57126, IndonesiaThe increasing concern for environmental issues and degradation has gained much attention over the past few decades. Tourist destinations and natural areas are vulnerable to human-caused environmental problems such as littering. This study examines the factors that determine and shape environmentally responsible intended behavior, specifically preventing littering of natural park visitors. The present study integrated the Theory of Planned Behavior and the Norm Activation Model. The hypothesis was tested using a survey of 328 individuals who visited Mount Merapi National Park, Indonesia. The structural equation modeling result showed that attitude and perceived behavior control are positively linked to intended behavior. Despite the research's findings, an individual's commitment to environmentally friendly behavior would not be driven by personal subjective norms. By accepting responsibility, one develops personal norms that urge one to be more aware of the consequences of one's actions. Personal norms also significantly impact perceptions of behavioral control, attitude, and subjective norms. The result adds to the body of literature regarding visitors to national parks. Furthermore, this study outlines the power of personal norms on the constructs of the Theory of Planned Behavior (perceived behavioral control, attitude, and subjective norm). There is a discussion of the study's potential real-world applications and its directions for further research.http://www.sciencedirect.com/science/article/pii/S2577444122000739preventing litteringpark visitorbeliefsIndonesianational parkTheory of Planned Behavior |
| spellingShingle | Rakotoarisoa Maminirina Fenitra Nisful Laila Gancar Candra Premananto Ansar Abbas Rakotoarisoa Maminiaina Heritiana Sedera Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model International Journal of Geoheritage and Parks preventing littering park visitor beliefs Indonesia national park Theory of Planned Behavior |
| title | Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model |
| title_full | Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model |
| title_fullStr | Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model |
| title_full_unstemmed | Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model |
| title_short | Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model |
| title_sort | explaining littering prevention among park visitors using the theory of planned behavior and norm activation model |
| topic | preventing littering park visitor beliefs Indonesia national park Theory of Planned Behavior |
| url | http://www.sciencedirect.com/science/article/pii/S2577444122000739 |
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