PERAN SIKAP KONSUMEN DALAM MEMEDIASI PENGARUH RELIGIUSITAS DAN REPUTASI MEREK TERHADAP MINAT BELI ULANG
This research is brainstormed by the franchise business which develops rapidly. There are so many franchise trade marks which are developed in Indonesia especially in Semarang such as Kentucky Fried Chicken (KFC). McDonald, Pizza Hut, Hoka-Hoka Bento, etc. As a fast food restaurant, KFC has so ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Sultan Agung Semarang
2019-07-01
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| Series: | Jurnal Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.unissula.ac.id/index.php/ekobis/article/view/4974 |