Analysis of the representation of environmental issues in the social networks of regional Internet media

A quantitative analysis of environmental content was carried out in the profile groups of social networks of regional Internet media, specifically in the social network VKontakte, popular among young people. An attempt to measure the degree of involvement of the media audience in the environmental i...

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Main Authors: Lidia K. Lobodenko, Olga V. Perevozova, Anna B. Cherednyakova, Olga Yu. Kharitonova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2022-10-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:https://journals.rudn.ru/literary-criticism/article/viewFile/32313/21289
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author Lidia K. Lobodenko
Olga V. Perevozova
Anna B. Cherednyakova
Olga Yu. Kharitonova
author_facet Lidia K. Lobodenko
Olga V. Perevozova
Anna B. Cherednyakova
Olga Yu. Kharitonova
author_sort Lidia K. Lobodenko
collection DOAJ
description A quantitative analysis of environmental content was carried out in the profile groups of social networks of regional Internet media, specifically in the social network VKontakte, popular among young people. An attempt to measure the degree of involvement of the media audience in the environmental issues of the region is presented, an assessment of social reflection on environmental texts is given. The dynamics (through likes, reposts and comments) of social well-being, typical for the audience of regional online media, has been revealed. The most popular resources were used as empirical material - the online publications “74.ru” and “1obl.ru.” A theoretical review of sources on the issue under study, including the work of domestic and foreign scientists of various specialties, is presented. Qualitative results have been achieved: linguistic features of text construction, reflecting the audience's reaction to environmental events, have been identified. The novelty of the study lies in the chosen approach and perspective of the problem, in the combination of methods used to collect data, in particular, a comparative analysis of the presentation of environmental information in official media sources and their representation in social networks was carried out. The main conclusion obtained in the course of the study is that the ecotexts of an environmentally problematic region do not provide high user involvement, while they indirectly express behavioral intentions, audience reactions, including social well-being.
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spelling doaj.art-bfc493b5a2294f0fa70830b683f0f7102022-12-22T02:33:55ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472022-10-0127360061410.22363/2312-9220-2022-27-3-600-61420905Analysis of the representation of environmental issues in the social networks of regional Internet mediaLidia K. Lobodenko0https://orcid.org/0000-0002-0809-1686Olga V. Perevozova1https://orcid.org/0000-0002-1593-1727Anna B. Cherednyakova2https://orcid.org/0000-0002-5681-8800Olga Yu. Kharitonova3https://orcid.org/0000-0001-6124-3055South Ural State UniversitySouth Ural State UniversitySouth Ural State UniversitySouth Ural State UniversityA quantitative analysis of environmental content was carried out in the profile groups of social networks of regional Internet media, specifically in the social network VKontakte, popular among young people. An attempt to measure the degree of involvement of the media audience in the environmental issues of the region is presented, an assessment of social reflection on environmental texts is given. The dynamics (through likes, reposts and comments) of social well-being, typical for the audience of regional online media, has been revealed. The most popular resources were used as empirical material - the online publications “74.ru” and “1obl.ru.” A theoretical review of sources on the issue under study, including the work of domestic and foreign scientists of various specialties, is presented. Qualitative results have been achieved: linguistic features of text construction, reflecting the audience's reaction to environmental events, have been identified. The novelty of the study lies in the chosen approach and perspective of the problem, in the combination of methods used to collect data, in particular, a comparative analysis of the presentation of environmental information in official media sources and their representation in social networks was carried out. The main conclusion obtained in the course of the study is that the ecotexts of an environmentally problematic region do not provide high user involvement, while they indirectly express behavioral intentions, audience reactions, including social well-being.https://journals.rudn.ru/literary-criticism/article/viewFile/32313/21289social networksenvironmental issuesonline mediayouth audienceenvironmental contentsocial well-beingengagement rate
spellingShingle Lidia K. Lobodenko
Olga V. Perevozova
Anna B. Cherednyakova
Olga Yu. Kharitonova
Analysis of the representation of environmental issues in the social networks of regional Internet media
RUDN Journal of Studies in Literature and Journalism
social networks
environmental issues
online media
youth audience
environmental content
social well-being
engagement rate
title Analysis of the representation of environmental issues in the social networks of regional Internet media
title_full Analysis of the representation of environmental issues in the social networks of regional Internet media
title_fullStr Analysis of the representation of environmental issues in the social networks of regional Internet media
title_full_unstemmed Analysis of the representation of environmental issues in the social networks of regional Internet media
title_short Analysis of the representation of environmental issues in the social networks of regional Internet media
title_sort analysis of the representation of environmental issues in the social networks of regional internet media
topic social networks
environmental issues
online media
youth audience
environmental content
social well-being
engagement rate
url https://journals.rudn.ru/literary-criticism/article/viewFile/32313/21289
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AT olgavperevozova analysisoftherepresentationofenvironmentalissuesinthesocialnetworksofregionalinternetmedia
AT annabcherednyakova analysisoftherepresentationofenvironmentalissuesinthesocialnetworksofregionalinternetmedia
AT olgayukharitonova analysisoftherepresentationofenvironmentalissuesinthesocialnetworksofregionalinternetmedia