Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences
Start temporal landmark is the beginning of a period of time. Previous research has established that individuals have the need for arousal at the start temporal landmarks but less research has focused on individual differences and the relationship between self and others (independent vs. interdepend...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-01-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/13/1/67 |
| _version_ | 1797445973496037376 |
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| author | Shichang Liang Bin Lan Rulan Li Min Zhang Yuxuan Chu Lili Teng Lingling He |
| author_facet | Shichang Liang Bin Lan Rulan Li Min Zhang Yuxuan Chu Lili Teng Lingling He |
| author_sort | Shichang Liang |
| collection | DOAJ |
| description | Start temporal landmark is the beginning of a period of time. Previous research has established that individuals have the need for arousal at the start temporal landmarks but less research has focused on individual differences and the relationship between self and others (independent vs. interdependent). This research examines the influence of individuals’ self-construal on the relationship between start temporal landmarks and arousal product preference. Three experiments with 1136 participants were recruited from a university, community, and online store in Southern China. The data were analyzed by Cochran–Mantel–Haenszel on SPSS 26.0 software program. The results showed that self-construal influenced the effect of start temporal landmarks on arousal product preference. Specifically, compared with ordinary temporal landmarks, individuals with interdependent self-construal prefer high arousal products under start temporal landmarks, whereas those with independent self-construal show no significantly different preference for high or low arousal products under the start temporal landmarks. Furthermore, psychological resources play a mediating role. This research extends the theoretical research on self-construal in the field of temporal landmarks and arousal. It also has important practical implications for improving the sales of high arousal products. |
| first_indexed | 2024-03-09T13:33:31Z |
| format | Article |
| id | doaj.art-c004e7241b6a4ee8bf42a125b6b5c95f |
| institution | Directory Open Access Journal |
| issn | 2076-328X |
| language | English |
| last_indexed | 2024-03-09T13:33:31Z |
| publishDate | 2023-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj.art-c004e7241b6a4ee8bf42a125b6b5c95f2023-11-30T21:15:21ZengMDPI AGBehavioral Sciences2076-328X2023-01-011316710.3390/bs13010067Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product PreferencesShichang Liang0Bin Lan1Rulan Li2Min Zhang3Yuxuan Chu4Lili Teng5Lingling He6School of Business, Guangxi University, Nanning 530004, ChinaSchool of Business, Guangxi University, Nanning 530004, ChinaSchool of Business, Guangxi University, Nanning 530004, ChinaSchool of Business, Guangxi University, Nanning 530004, ChinaSchool of Business, Guangxi University, Nanning 530004, ChinaSchool of Business, Guangxi University, Nanning 530004, ChinaCollege of Economic and Management, Nanning Normal University, Nanning 530001, ChinaStart temporal landmark is the beginning of a period of time. Previous research has established that individuals have the need for arousal at the start temporal landmarks but less research has focused on individual differences and the relationship between self and others (independent vs. interdependent). This research examines the influence of individuals’ self-construal on the relationship between start temporal landmarks and arousal product preference. Three experiments with 1136 participants were recruited from a university, community, and online store in Southern China. The data were analyzed by Cochran–Mantel–Haenszel on SPSS 26.0 software program. The results showed that self-construal influenced the effect of start temporal landmarks on arousal product preference. Specifically, compared with ordinary temporal landmarks, individuals with interdependent self-construal prefer high arousal products under start temporal landmarks, whereas those with independent self-construal show no significantly different preference for high or low arousal products under the start temporal landmarks. Furthermore, psychological resources play a mediating role. This research extends the theoretical research on self-construal in the field of temporal landmarks and arousal. It also has important practical implications for improving the sales of high arousal products.https://www.mdpi.com/2076-328X/13/1/67start temporal landmarkspsychological resourcesself-construalarousal product preferencesarousal theory |
| spellingShingle | Shichang Liang Bin Lan Rulan Li Min Zhang Yuxuan Chu Lili Teng Lingling He Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences Behavioral Sciences start temporal landmarks psychological resources self-construal arousal product preferences arousal theory |
| title | Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences |
| title_full | Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences |
| title_fullStr | Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences |
| title_full_unstemmed | Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences |
| title_short | Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences |
| title_sort | waking up we or i how start temporal landmarks influence arousal product preferences |
| topic | start temporal landmarks psychological resources self-construal arousal product preferences arousal theory |
| url | https://www.mdpi.com/2076-328X/13/1/67 |
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