The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception?
This study examined whether health cues influence the choices of olive oil consumers with different degrees of knowledge about the nutritional properties of olive oil. To this end, a direct survey on the consumption of healthy extra-virgin olive oil was implemented by examining the stated preference...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-10-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/9/10/1428 |
| _version_ | 1827704714603528192 |
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| author | Giuseppe Di Vita Alfio Strano Giulia Maesano Giovanni La Via Mario D’Amico |
| author_facet | Giuseppe Di Vita Alfio Strano Giulia Maesano Giovanni La Via Mario D’Amico |
| author_sort | Giuseppe Di Vita |
| collection | DOAJ |
| description | This study examined whether health cues influence the choices of olive oil consumers with different degrees of knowledge about the nutritional properties of olive oil. To this end, a direct survey on the consumption of healthy extra-virgin olive oil was implemented by examining the stated preferences of a sample of consumers. Two econometric analyses were carried out to identify the drivers of the consumption of olive oil with high polyphenol content. The logistic model was chosen as the most suitable method to answer the research questions. The results revealed a general consensus among consumers regarding the beneficial properties of olive oil consumption. Moreover, the findings show that different degrees of individual knowledge act as distinctive drivers in influencing the health perception of olive oil consumers. Finally, this study verified that, even for healthy foods, consumers’ choices are strongly dependent on their own self-coherence. As a consequence, consumers’ knowledge or beliefs that orientate their attitudes are influenced by different motivations and attributes. |
| first_indexed | 2024-03-10T15:46:04Z |
| format | Article |
| id | doaj.art-c00542c265ea445da708b0999b6d75e4 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T15:46:04Z |
| publishDate | 2020-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-c00542c265ea445da708b0999b6d75e42023-11-20T16:27:10ZengMDPI AGFoods2304-81582020-10-01910142810.3390/foods9101428The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception?Giuseppe Di Vita0Alfio Strano1Giulia Maesano2Giovanni La Via3Mario D’Amico4Department of Agricultural, Forest and Food Science (Disafa), University of Turin, Largo Braccini, 2, 10095 Grugliasco, Torino, ItalyDepartment of Agriculture, Mediterranean University of Reggio Calabria, Località Feo di Vito, 89122 Reggio Calabria, ItalyDepartment of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, ItalyDepartment of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, ItalyDepartment of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, ItalyThis study examined whether health cues influence the choices of olive oil consumers with different degrees of knowledge about the nutritional properties of olive oil. To this end, a direct survey on the consumption of healthy extra-virgin olive oil was implemented by examining the stated preferences of a sample of consumers. Two econometric analyses were carried out to identify the drivers of the consumption of olive oil with high polyphenol content. The logistic model was chosen as the most suitable method to answer the research questions. The results revealed a general consensus among consumers regarding the beneficial properties of olive oil consumption. Moreover, the findings show that different degrees of individual knowledge act as distinctive drivers in influencing the health perception of olive oil consumers. Finally, this study verified that, even for healthy foods, consumers’ choices are strongly dependent on their own self-coherence. As a consequence, consumers’ knowledge or beliefs that orientate their attitudes are influenced by different motivations and attributes.https://www.mdpi.com/2304-8158/9/10/1428antioxidantpolyphenolsfunctional olive oilhealthy food productssubjective knowledgeself-consistency |
| spellingShingle | Giuseppe Di Vita Alfio Strano Giulia Maesano Giovanni La Via Mario D’Amico The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception? Foods antioxidant polyphenols functional olive oil healthy food products subjective knowledge self-consistency |
| title | The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception? |
| title_full | The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception? |
| title_fullStr | The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception? |
| title_full_unstemmed | The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception? |
| title_short | The Role of Individual Knowledge in Functional Olive Oil Preferences: Does Self-Coherence Lead to Different Health Attributes Perception? |
| title_sort | role of individual knowledge in functional olive oil preferences does self coherence lead to different health attributes perception |
| topic | antioxidant polyphenols functional olive oil healthy food products subjective knowledge self-consistency |
| url | https://www.mdpi.com/2304-8158/9/10/1428 |
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