The Influence of Social Media Marketing on Decision to Visit Mediated by Fear of Missing Out (FOMO) and Trust
This study aims to investigate how Social Media Marketing (SMM) affects Visit Decisions and how Fear of Missing Out (FOMO) and Trust act as mediating factors at Florawisata Santerra Delaponte, Malang. This study helps businesses in the tourism sector apply the results to improve tourist decisions an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-01-01
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| Series: | Profit: Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/2766 |