FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH

This study was to determine the effect of independent variables quality of service to the dependent variablecustomers behavior. The survey used questionnaires to bank customers. All questionnaires were declared validand reliable. Research idea came from Petridou (2007) and Olorunniwo & Hsu (...

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Main Author: Umbas Krisnanto
Format: Article
Language:English
Published: Universitas Merdeka Malang 2017-03-01
Series:Jurnal Keuangan dan Perbankan
Subjects:
Online Access:http://jurnal.unmer.ac.id/index.php/jkdp/article/view/1104
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author Umbas Krisnanto
author_facet Umbas Krisnanto
author_sort Umbas Krisnanto
collection DOAJ
description This study was to determine the effect of independent variables quality of service to the dependent variablecustomers behavior. The survey used questionnaires to bank customers. All questionnaires were declared validand reliable. Research idea came from Petridou (2007) and Olorunniwo & Hsu (2006) using factor analysisand had variables/dimensions, while Ndubisi (2003) using variables/dimensions was used by Zeithaml (1996).It used regression analysis to compare the quality of service and customer behavior. Conclusions on thedescriptive analysis of respondents stated that the response to the questionnaire on two variables was in therange of excellent category. Factor analysis could not classify variables in shaping a factor. Analysis ofdetermination stated there was a strong and positive relationship between the quality of service and thecustomer’s behavior amounted to 46.1%. The hypothesis stated that there was relationship in quality of serviceand customer behavior. This research found the value of the variable/dimension was not counted in previousstudies. Suggestions for the bank in the future was enhancing the accuracy and happy to help our customers,and needed to pay attention to social changes. Further research was to find the highest the correlation and morerespondents.
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spelling doaj.art-c01ee3db1b2b44719b52c4c21fd889372022-12-22T03:54:13ZengUniversitas Merdeka MalangJurnal Keuangan dan Perbankan1410-80892443-26872017-03-01163817FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAHUmbas Krisnanto0Fakultas Ekonomi dan Bisnis Perbanas Institute Jl. Perbanas, Karet Kuningan, Setiabudi, Jakarta Selatan, 12940This study was to determine the effect of independent variables quality of service to the dependent variablecustomers behavior. The survey used questionnaires to bank customers. All questionnaires were declared validand reliable. Research idea came from Petridou (2007) and Olorunniwo & Hsu (2006) using factor analysisand had variables/dimensions, while Ndubisi (2003) using variables/dimensions was used by Zeithaml (1996).It used regression analysis to compare the quality of service and customer behavior. Conclusions on thedescriptive analysis of respondents stated that the response to the questionnaire on two variables was in therange of excellent category. Factor analysis could not classify variables in shaping a factor. Analysis ofdetermination stated there was a strong and positive relationship between the quality of service and thecustomer’s behavior amounted to 46.1%. The hypothesis stated that there was relationship in quality of serviceand customer behavior. This research found the value of the variable/dimension was not counted in previousstudies. Suggestions for the bank in the future was enhancing the accuracy and happy to help our customers,and needed to pay attention to social changes. Further research was to find the highest the correlation and morerespondents.http://jurnal.unmer.ac.id/index.php/jkdp/article/view/1104customer behavior, serivice quality, tangible, empathy, responsiveness, assurance, reliability
spellingShingle Umbas Krisnanto
FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH
Jurnal Keuangan dan Perbankan
customer behavior, serivice quality, tangible, empathy, responsiveness, assurance, reliability
title FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH
title_full FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH
title_fullStr FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH
title_full_unstemmed FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH
title_short FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH
title_sort faktor faktor yang memengaruhi mutu layanan dengan tingkah laku nasabah
topic customer behavior, serivice quality, tangible, empathy, responsiveness, assurance, reliability
url http://jurnal.unmer.ac.id/index.php/jkdp/article/view/1104
work_keys_str_mv AT umbaskrisnanto faktorfaktoryangmemengaruhimutulayanandengantingkahlakunasabah