STRATEGIC MARKET POSITION OF THE GDANSK AIRPORT
Airports are a key link of the air transport infrastructure, which is a part of the whole transportation system. Their potential is determined by a network of airlines relations and affects the long-term, strategic position in the market of aviation services. The most possible scenario of the macro-...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Gdansk
2015-09-01
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| Series: | Contemporary Economy |
| Subjects: | |
| Online Access: | http://www.wspolczesnagospodarka.pl/?p=1010 |
| _version_ | 1819074273008943104 |
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| author | Henryk Ćwikliński Grzegorz Pawłowski |
| author_facet | Henryk Ćwikliński Grzegorz Pawłowski |
| author_sort | Henryk Ćwikliński |
| collection | DOAJ |
| description | Airports are a key link of the air transport infrastructure, which is a part of the whole transportation system. Their potential is determined by a network of airlines relations and affects the long-term, strategic position in the market of aviation services. The most possible scenario of the macro-environment of the Gdansk Airport has a relatively high predictability and generally positive influencing on the potential for development in the next years. Only international and demographic areas can constitute a barrier to achieving the strategic objectives. Gdansk Airport takes permanently the third position on the Polish market. Strategic gap analysis leads to the conclusion that, compared to its main competitors Airport Gdansk has a gap of compliance trends, but in relation to smaller regional airports excess gap. GDN services are located in the square "Star" in the BCG matrix. This airport has prepared an investment program till 2035. The dynamics of the projected increase in the number of passengers and air operations in Gdansk is generally slightly higher than the growth nationwide forecasts. The strategic challenge for next years will be to strengthen the status of the GDN as a Polish aviation gateway to Scandinavia. |
| first_indexed | 2024-12-21T18:06:53Z |
| format | Article |
| id | doaj.art-c02118948d764d7e9e85662638cf3df5 |
| institution | Directory Open Access Journal |
| issn | 2082-677X 2082-677X |
| language | English |
| last_indexed | 2024-12-21T18:06:53Z |
| publishDate | 2015-09-01 |
| publisher | University of Gdansk |
| record_format | Article |
| series | Contemporary Economy |
| spelling | doaj.art-c02118948d764d7e9e85662638cf3df52022-12-21T18:54:54ZengUniversity of GdanskContemporary Economy2082-677X2082-677X2015-09-01635368STRATEGIC MARKET POSITION OF THE GDANSK AIRPORTHenryk Ćwikliński0Grzegorz Pawłowski1Uniwersytet GdańskiUniwersytet GdańskiAirports are a key link of the air transport infrastructure, which is a part of the whole transportation system. Their potential is determined by a network of airlines relations and affects the long-term, strategic position in the market of aviation services. The most possible scenario of the macro-environment of the Gdansk Airport has a relatively high predictability and generally positive influencing on the potential for development in the next years. Only international and demographic areas can constitute a barrier to achieving the strategic objectives. Gdansk Airport takes permanently the third position on the Polish market. Strategic gap analysis leads to the conclusion that, compared to its main competitors Airport Gdansk has a gap of compliance trends, but in relation to smaller regional airports excess gap. GDN services are located in the square "Star" in the BCG matrix. This airport has prepared an investment program till 2035. The dynamics of the projected increase in the number of passengers and air operations in Gdansk is generally slightly higher than the growth nationwide forecasts. The strategic challenge for next years will be to strengthen the status of the GDN as a Polish aviation gateway to Scandinavia.http://www.wspolczesnagospodarka.pl/?p=1010airportcompetitive advantagedevelopment |
| spellingShingle | Henryk Ćwikliński Grzegorz Pawłowski STRATEGIC MARKET POSITION OF THE GDANSK AIRPORT Contemporary Economy airport competitive advantage development |
| title | STRATEGIC MARKET POSITION OF THE GDANSK AIRPORT |
| title_full | STRATEGIC MARKET POSITION OF THE GDANSK AIRPORT |
| title_fullStr | STRATEGIC MARKET POSITION OF THE GDANSK AIRPORT |
| title_full_unstemmed | STRATEGIC MARKET POSITION OF THE GDANSK AIRPORT |
| title_short | STRATEGIC MARKET POSITION OF THE GDANSK AIRPORT |
| title_sort | strategic market position of the gdansk airport |
| topic | airport competitive advantage development |
| url | http://www.wspolczesnagospodarka.pl/?p=1010 |
| work_keys_str_mv | AT henrykcwiklinski strategicmarketpositionofthegdanskairport AT grzegorzpawłowski strategicmarketpositionofthegdanskairport |