Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment
Given the importance of and challenges in stakeholder engagement in the global context, this study examines the perceptions of local community members on the stakeholder engagement strategies of multinational corporations (MNCs) operating in Peru as well as the relationship outcomes of such engag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2015-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n01NiWangDelaFlorPenaflor.pdf |
| _version_ | 1811245283079618560 |
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| author | Lan Ni Qi Wang Maria De la Flor Renato Peñaflor |
| author_facet | Lan Ni Qi Wang Maria De la Flor Renato Peñaflor |
| author_sort | Lan Ni |
| collection | DOAJ |
| description | Given the importance of and challenges in stakeholder engagement in the global
context, this study examines the perceptions of local community members on the
stakeholder engagement strategies of multinational corporations (MNCs) operating in
Peru as well as the relationship outcomes of such engagement. A survey with 300 local
community members in Cajamarca, Peru was conducted. Results indicated that among
the different engagement strategies, symmetrical/ethical communication is the most
critical whereas mediated communication is the least effective in increasing the
effectiveness of stakeholder engagement for both stakeholders and organizations. In
the process of stakeholder engagement, uncertainty reduction plays a more important
role than anxiety reduction in increasing perceived control mutuality and trust.
Appropriate stakeholder engagement strategies and stakeholders’ anxiety and
uncertainty management significantly predicted organization-stakeholder relational
outcomes. |
| first_indexed | 2024-04-12T14:37:24Z |
| format | Article |
| id | doaj.art-c02c5a60688f46e287e1710b5b3aa1dd |
| institution | Directory Open Access Journal |
| issn | 1942-4604 1942-4604 |
| language | English |
| last_indexed | 2024-04-12T14:37:24Z |
| publishDate | 2015-04-01 |
| publisher | Insitute for Public Relations |
| record_format | Article |
| series | Public Relations Journal |
| spelling | doaj.art-c02c5a60688f46e287e1710b5b3aa1dd2022-12-22T03:29:02ZengInsitute for Public RelationsPublic Relations Journal1942-46041942-46042015-04-0191Ethical Community Stakeholder Engagement in the Global Environment: Strategies and AssessmentLan NiQi WangMaria De la FlorRenato PeñaflorGiven the importance of and challenges in stakeholder engagement in the global context, this study examines the perceptions of local community members on the stakeholder engagement strategies of multinational corporations (MNCs) operating in Peru as well as the relationship outcomes of such engagement. A survey with 300 local community members in Cajamarca, Peru was conducted. Results indicated that among the different engagement strategies, symmetrical/ethical communication is the most critical whereas mediated communication is the least effective in increasing the effectiveness of stakeholder engagement for both stakeholders and organizations. In the process of stakeholder engagement, uncertainty reduction plays a more important role than anxiety reduction in increasing perceived control mutuality and trust. Appropriate stakeholder engagement strategies and stakeholders’ anxiety and uncertainty management significantly predicted organization-stakeholder relational outcomes.https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n01NiWangDelaFlorPenaflor.pdf |
| spellingShingle | Lan Ni Qi Wang Maria De la Flor Renato Peñaflor Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment Public Relations Journal |
| title | Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment |
| title_full | Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment |
| title_fullStr | Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment |
| title_full_unstemmed | Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment |
| title_short | Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment |
| title_sort | ethical community stakeholder engagement in the global environment strategies and assessment |
| url | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n01NiWangDelaFlorPenaflor.pdf |
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