Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment

Given the importance of and challenges in stakeholder engagement in the global context, this study examines the perceptions of local community members on the stakeholder engagement strategies of multinational corporations (MNCs) operating in Peru as well as the relationship outcomes of such engag...

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Bibliographic Details
Main Authors: Lan Ni, Qi Wang, Maria De la Flor, Renato Peñaflor
Format: Article
Language:English
Published: Insitute for Public Relations 2015-04-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n01NiWangDelaFlorPenaflor.pdf

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