Customer Shopping Behavior Analysis Using RFID and Machine Learning Models

Customer Shopping Behavior Analysis Using RFID and Machine Learning Models

Analyzing customer shopping habits in physical stores is crucial for enhancing the retailer–customer relationship and increasing business revenue. However, it can be challenging to gather data on customer browsing activities in physical stores as compared to online stores. This study suggests using...

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Bibliographic Details
Main Authors: Ganjar Alfian, Muhammad Qois Huzyan Octava, Farhan Mufti Hilmy, Rachma Aurya Nurhaliza, Yuris Mulya Saputra, Divi Galih Prasetyo Putri, Firma Syahrian, Norma Latif Fitriyani, Fransiskus Tatas Dwi Atmaji, Umar Farooq, Dat Tien Nguyen, Muhammad Syafrudin
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Information
Subjects:
shopping behavior
RFID
RSS
machine learning
outlier detection
data balancing
Online Access:https://www.mdpi.com/2078-2489/14/10/551

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