Browsing or buying: A serial mediation analysis of consumer’s online purchase intentions in times of COVID-19 pandemic

Browsing or buying: A serial mediation analysis of consumer’s online purchase intentions in times of COVID-19 pandemic

The role of digitization and globalization have changed consumers’ online buying behaviors, specifically in the times of the COVID-19 pandemic crisis. This seriously influences the online retail industry in developing countries that are already struggling to move toward digital trading through e-bus...

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Bibliographic Details
Main Authors:	Hina Yaqub Bhatti, Madiha Bint E. Riaz, Shazia Nauman, Muhammad Ashfaq
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-10-01
Series:	Frontiers in Psychology
Subjects:	perceived usefulness personal innovativeness internet browsing online purchase intentions attitude towards online purchasing
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1008983/full

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