Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait

Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait

Abstract Competing effectively in the contemporary marketing landscape is becoming increasing challenging. Equally increasing therefore is the pertinence for organisations to be customer oriented. Academic discourse emphasises the need for more customer-oriented approach. Inspired by gaps in the lit...

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Bibliographic Details
Main Authors: Jafar Ojra, Abdullah Promise Opute, Abdulaziz M. Alsaqer
Format: Article
Language:English
Published: SpringerOpen 2023-04-01
Series:Future Business Journal
Subjects:
Customer accounting
Perceived environmental uncertainty
Competition intensity
Formalisation
Decentralisation
Organisational strategy, organisational performance
Online Access:https://doi.org/10.1186/s43093-023-00191-7

Internet

https://doi.org/10.1186/s43093-023-00191-7

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