Multimodality in Malaysian Commercial Bank Brochures
This paper uses multimodality to study communication. Communication does not only depend on language but also includes other modes, such as image. This paper focuses on advertising as it commonly uses multimodality to help it convey messages better. It studies two Malaysian commercial bank brochure...
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2023-04-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/88179 |