PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION
This study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampl...
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| Format: | Article |
| Language: | English |
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Universitas Nahdlatul Ulama Surabaya
2021-04-01
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| Series: | Business and Finance Journal |
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| Online Access: | https://journal2.unusa.ac.id/index.php/BFJ/article/view/1974 |
| _version_ | 1828473909067907072 |
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| author | Antariksa Wibawa Natanegara |
| author_facet | Antariksa Wibawa Natanegara |
| author_sort | Antariksa Wibawa Natanegara |
| collection | DOAJ |
| description | This study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampling. The sample of this research is people who actively use Instagram, follow culinary accounts, have bought food products on Instagram. Data collection techniques through surveys with a questionnaire that uses a five-‐level Likert scale. The questionnaire was distributed via an electronic link using google form. The analysistechnique used is MANOVA and SEM. The results of this study stated that visual aesthetic and presentation modality affect information credibility and consumer trust, then information credibility and consumer trust affect purchase intention. |
| first_indexed | 2024-12-11T05:51:52Z |
| format | Article |
| id | doaj.art-c07d085c610a4f6984b294239080a8d1 |
| institution | Directory Open Access Journal |
| issn | 2527-4872 2477-393X |
| language | English |
| last_indexed | 2024-12-11T05:51:52Z |
| publishDate | 2021-04-01 |
| publisher | Universitas Nahdlatul Ulama Surabaya |
| record_format | Article |
| series | Business and Finance Journal |
| spelling | doaj.art-c07d085c610a4f6984b294239080a8d12022-12-22T01:18:48ZengUniversitas Nahdlatul Ulama SurabayaBusiness and Finance Journal2527-48722477-393X2021-04-016110.33086/bfj.v6i1.1974PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTIONAntariksa Wibawa Natanegara0Universitas AirlanggaThis study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampling. The sample of this research is people who actively use Instagram, follow culinary accounts, have bought food products on Instagram. Data collection techniques through surveys with a questionnaire that uses a five-‐level Likert scale. The questionnaire was distributed via an electronic link using google form. The analysistechnique used is MANOVA and SEM. The results of this study stated that visual aesthetic and presentation modality affect information credibility and consumer trust, then information credibility and consumer trust affect purchase intention.https://journal2.unusa.ac.id/index.php/BFJ/article/view/1974visual aestheticspresentation modalityManovasem |
| spellingShingle | Antariksa Wibawa Natanegara PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION Business and Finance Journal visual aesthetics presentation modality Manova sem |
| title | PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION |
| title_full | PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION |
| title_fullStr | PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION |
| title_full_unstemmed | PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION |
| title_short | PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION |
| title_sort | pengaruh visual aesthetics dan presentation modality terhadap information credibility consumer trust dan purchase intention |
| topic | visual aesthetics presentation modality Manova sem |
| url | https://journal2.unusa.ac.id/index.php/BFJ/article/view/1974 |
| work_keys_str_mv | AT antariksawibawanatanegara pengaruhvisualaestheticsdanpresentationmodalityterhadapinformationcredibilityconsumertrustdanpurchaseintention |