PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION

PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION

This study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampl...

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Bibliographic Details
Main Author: Antariksa Wibawa Natanegara
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2021-04-01
Series:Business and Finance Journal
Subjects:
visual aesthetics
presentation modality
Manova
sem
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/1974

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