Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor
In 2020, the Alor Gajah Municipal Council (AGMC) embarked on a project to upgrade the town’s public courtyard. One of its tasks was restoring and relocating a giant traditional Malay dagger replica known as the <i>Arca Keris</i> from the courtyard to an adjacent roundabout. Despite this...
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| Format: | Article |
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MDPI AG
2022-09-01
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| Online Access: | https://www.mdpi.com/2504-3900/82/1/55 |
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| author | Azahar Harun Khairunnisa Mohd Abdul Ghani Sharmiza Abu Hassan Mohd Hanif Mohd Omar Nurhikma Mat Yusof Ohm Pattanachoti |
| author_facet | Azahar Harun Khairunnisa Mohd Abdul Ghani Sharmiza Abu Hassan Mohd Hanif Mohd Omar Nurhikma Mat Yusof Ohm Pattanachoti |
| author_sort | Azahar Harun |
| collection | DOAJ |
| description | In 2020, the Alor Gajah Municipal Council (AGMC) embarked on a project to upgrade the town’s public courtyard. One of its tasks was restoring and relocating a giant traditional Malay dagger replica known as the <i>Arca Keris</i> from the courtyard to an adjacent roundabout. Despite this initiative, most people are unaware of how such a change could improve the town’s image and one’s quality of life. In this sense, two questions arise: (1) what are the design specifications of the <i>Arca Keris</i>? and (2) how does the presence of the <i>Arca Keris</i> improve the town’s image? In order to address this issue, the design and appeal factors of the <i>Arca Keris</i> were examined. A triangulation strategy was used, consisting of interviews and observation; this was followed by a SWOT analysis. The outcome demonstrates that the <i>Arca Keris</i> has both strengths and opportunities in terms of visibility and symbolization. However, it may have flaws, such as accessibility and anonymity. As a result, the general public was unable to appreciate the significance of the <i>Arca Keris</i> or comprehend the rationale for its relocation. This research should help us better understand how public art affects a town’s image across the country. |
| first_indexed | 2024-03-09T15:55:49Z |
| format | Article |
| id | doaj.art-c08741a1a0cf4d45b112aee71e5c6013 |
| institution | Directory Open Access Journal |
| issn | 2504-3900 |
| language | English |
| last_indexed | 2024-03-09T15:55:49Z |
| publishDate | 2022-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Proceedings |
| spelling | doaj.art-c08741a1a0cf4d45b112aee71e5c60132023-11-24T17:35:32ZengMDPI AGProceedings2504-39002022-09-018215510.3390/proceedings2022082055Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal FactorAzahar Harun0Khairunnisa Mohd Abdul Ghani1Sharmiza Abu Hassan2Mohd Hanif Mohd Omar3Nurhikma Mat Yusof4Ohm Pattanachoti5College of Creative Arts, Universiti Teknologi MARA, Melaka 78000, MalaysiaCollege of Creative Arts, Universiti Teknologi MARA, Melaka 78000, MalaysiaCollege of Creative Arts, Universiti Teknologi MARA, Melaka 78000, MalaysiaCollege of Creative Arts, Universiti Teknologi MARA, Melaka 78000, MalaysiaCollege of Creative Arts, Universiti Teknologi MARA, Melaka 78000, MalaysiaSchool of Social Sciences, Chiang Rai Rajabhat University of Thailand, Muang Chiang Rai 57100, ThailandIn 2020, the Alor Gajah Municipal Council (AGMC) embarked on a project to upgrade the town’s public courtyard. One of its tasks was restoring and relocating a giant traditional Malay dagger replica known as the <i>Arca Keris</i> from the courtyard to an adjacent roundabout. Despite this initiative, most people are unaware of how such a change could improve the town’s image and one’s quality of life. In this sense, two questions arise: (1) what are the design specifications of the <i>Arca Keris</i>? and (2) how does the presence of the <i>Arca Keris</i> improve the town’s image? In order to address this issue, the design and appeal factors of the <i>Arca Keris</i> were examined. A triangulation strategy was used, consisting of interviews and observation; this was followed by a SWOT analysis. The outcome demonstrates that the <i>Arca Keris</i> has both strengths and opportunities in terms of visibility and symbolization. However, it may have flaws, such as accessibility and anonymity. As a result, the general public was unable to appreciate the significance of the <i>Arca Keris</i> or comprehend the rationale for its relocation. This research should help us better understand how public art affects a town’s image across the country.https://www.mdpi.com/2504-3900/82/1/55public artmunicipal councildesign and appeal |
| spellingShingle | Azahar Harun Khairunnisa Mohd Abdul Ghani Sharmiza Abu Hassan Mohd Hanif Mohd Omar Nurhikma Mat Yusof Ohm Pattanachoti Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor Proceedings public art municipal council design and appeal |
| title | Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor |
| title_full | Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor |
| title_fullStr | Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor |
| title_full_unstemmed | Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor |
| title_short | Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor |
| title_sort | arca keris in alor gajah town melaka a swot analysis of design and appeal factor |
| topic | public art municipal council design and appeal |
| url | https://www.mdpi.com/2504-3900/82/1/55 |
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