ENTRADAS E BANDEIRAS: ESTRATÉGIA DE INTERIORIZAÇÃO DAS CADEIAS DE FAST-FOOD

ENTRADAS E BANDEIRAS: ESTRATÉGIA DE INTERIORIZAÇÃO DAS CADEIAS DE FAST-FOOD

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The present study analyses the strategy of fast food industry firms to enter new markets. We investigate the attributes of cities that attract firms in this industry, and how firms from different chains interact with regard to their entry decisions. We found that firms adopt a me-too strategy: once...

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Bibliographic Details
Main Authors: Rodrigo Menon Simões Moita, Alexandre Guerra
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2012-01-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Entry models
fast food chains
me-too strategy
industrial organization
competitive strategy
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902012000100006_0.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902012000100006_0.pdf

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