Idea generation for new products on the model of researching and production laboratory – a process approach

Idea generation is necessary first step in the new product development process. However in most of enterprises is it neither institutionalizes nor defines as subprocess of key new product development process. Consequently, there are many omitted ideas and opportunities they could be transform in new...

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Main Author: Небојша Закић, PhD
Format: Article
Language:English
Published: University of Banja Luka, Faculty of Economics 2007-06-01
Series:Acta Economica
Subjects:
Online Access:http://ae.ef.unibl.org/index.php/AE/article/view/269
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author Небојша Закић, PhD
author_facet Небојша Закић, PhD
author_sort Небојша Закић, PhD
collection DOAJ
description Idea generation is necessary first step in the new product development process. However in most of enterprises is it neither institutionalizes nor defines as subprocess of key new product development process. Consequently, there are many omitted ideas and opportunities they could be transform in new products and focus attention on „wrong” ideas that result in products for which the customers have no needs. The subprocess idea generation, in this work, we discuss on the model of researching and production laboratory, using the process approach.
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spelling doaj.art-c08ff704e6334a74ac0e918e562cc48a2022-12-22T01:48:16ZengUniversity of Banja Luka, Faculty of EconomicsActa Economica1512-858X2232-738X2007-06-0156Idea generation for new products on the model of researching and production laboratory – a process approachНебојша Закић, PhD0International Higher Vocational School for Entrepreneurship, BelgradeIdea generation is necessary first step in the new product development process. However in most of enterprises is it neither institutionalizes nor defines as subprocess of key new product development process. Consequently, there are many omitted ideas and opportunities they could be transform in new products and focus attention on „wrong” ideas that result in products for which the customers have no needs. The subprocess idea generation, in this work, we discuss on the model of researching and production laboratory, using the process approach.http://ae.ef.unibl.org/index.php/AE/article/view/269business process, new product development, idea generation, researching and production laboratory
spellingShingle Небојша Закић, PhD
Idea generation for new products on the model of researching and production laboratory – a process approach
Acta Economica
business process, new product development, idea generation, researching and production laboratory
title Idea generation for new products on the model of researching and production laboratory – a process approach
title_full Idea generation for new products on the model of researching and production laboratory – a process approach
title_fullStr Idea generation for new products on the model of researching and production laboratory – a process approach
title_full_unstemmed Idea generation for new products on the model of researching and production laboratory – a process approach
title_short Idea generation for new products on the model of researching and production laboratory – a process approach
title_sort idea generation for new products on the model of researching and production laboratory a process approach
topic business process, new product development, idea generation, researching and production laboratory
url http://ae.ef.unibl.org/index.php/AE/article/view/269
work_keys_str_mv AT neboǰšazakićphd ideagenerationfornewproductsonthemodelofresearchingandproductionlaboratoryaprocessapproach