Idea generation for new products on the model of researching and production laboratory – a process approach
Idea generation is necessary first step in the new product development process. However in most of enterprises is it neither institutionalizes nor defines as subprocess of key new product development process. Consequently, there are many omitted ideas and opportunities they could be transform in new...
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| Format: | Article |
| Language: | English |
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University of Banja Luka, Faculty of Economics
2007-06-01
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| Series: | Acta Economica |
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| Online Access: | http://ae.ef.unibl.org/index.php/AE/article/view/269 |