Market basket analysis with association rules in the retail sector using Orange. Case Study: Appliances Sales Company

Market basket analysis with association rules in the retail sector using Orange. Case Study: Appliances Sales Company

This research is conducted to analyze the shopping basket by using association rules in the retail area, more specically in a home goods sales company such as appliances, computer items, furniture, and sporting goods, among others. With the rise of globalization and the advancement of technology, re...

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Bibliographic Details
Main Authors: Garcia-Diaz Maria-Elena, Marcos Martinez, Bel´en Escobar, Diego P. Pinto-Roa
Format: Article
Language:English
Published: Centro Latinoamericano de Estudios en Informática 2021-07-01
Series:CLEI Electronic Journal
Subjects:
Knowledge Discovery in Databases
Data Mining
Market Basket Analysis
Association Rules
Orange Canvas
FP- Growth
Online Access:http://www.clei.org/cleiej/index.php/cleiej/article/view/497

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