Promoting Low-Carbon Purchase from Social Norms Perspective

Promoting Low-Carbon Purchase from Social Norms Perspective

The importance of individual consumption behavior in a low-carbon economy is gradually recognized. Social norms have a significant effect on individual purchase behavior. However, the influence mechanism of social norms still needs more research. We conducted two behavioral experiments to explore th...

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Bibliographic Details
Main Authors: Dapeng Liang, Yang Fu, Mengting Liu, Jiayin Sun, Hongyan Wang
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Behavioral Sciences
Subjects:
descriptive norms
injunctive norms
low-carbon purchase (individual behavior
policy implementation
behavior experiment)
Online Access:https://www.mdpi.com/2076-328X/13/10/854

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