Adoption of Worldcoin digital wallet in Thailand
In the dynamic and ever-evolving digital landscape, the emergence of digital wallets, exemplified by the likes of Worldcoin, represents a significant and transformative trend. This study employed a quantitative research approach to investigate the potential determinants of Worldcoin wallet adoption...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
|
| Series: | Research in Globalization |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590051X23000692 |
| _version_ | 1797394842612924416 |
|---|---|
| author | Tanpat Kraiwanit Pongsakorn Limna Peerapat Wattanasin Saranchana Asanprakit Ruangchan Thetlek |
| author_facet | Tanpat Kraiwanit Pongsakorn Limna Peerapat Wattanasin Saranchana Asanprakit Ruangchan Thetlek |
| author_sort | Tanpat Kraiwanit |
| collection | DOAJ |
| description | In the dynamic and ever-evolving digital landscape, the emergence of digital wallets, exemplified by the likes of Worldcoin, represents a significant and transformative trend. This study employed a quantitative research approach to investigate the potential determinants of Worldcoin wallet adoption in Thailand. Data from 1,430 participants were collected through structured questionnaires, and binary regression analysis was used to examine the relationship between key independent variables, including gender, age, education, occupation, income, savings, digital wallet possession, usage frequency, and social media engagement, and the adoption of the Worldcoin wallet. The study found that all these factors significantly influenced individuals' inclination to adopt the Worldcoin wallet in Thailand. These findings carry substantial implications for promoting digital wallet adoption in Thailand. Tailoring marketing strategies to demographic groups based on variables such as gender, age, education, occupation, income, savings, digital wallet ownership, usage frequency, and social media engagement can enhance adoption rates and better meet user preferences. |
| first_indexed | 2024-03-09T00:25:39Z |
| format | Article |
| id | doaj.art-c0ad0e5bde4341feab873765870fddaf |
| institution | Directory Open Access Journal |
| issn | 2590-051X |
| language | English |
| last_indexed | 2024-03-09T00:25:39Z |
| publishDate | 2023-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Research in Globalization |
| spelling | doaj.art-c0ad0e5bde4341feab873765870fddaf2023-12-12T04:35:34ZengElsevierResearch in Globalization2590-051X2023-12-017100179Adoption of Worldcoin digital wallet in ThailandTanpat Kraiwanit0Pongsakorn Limna1Peerapat Wattanasin2Saranchana Asanprakit3Ruangchan Thetlek4Faculty of Economics, Rangsit University, Pathum Thani, ThailandCorresponding author.; Faculty of Economics, Rangsit University, Pathum Thani, ThailandFaculty of Economics, Rangsit University, Pathum Thani, ThailandFaculty of Economics, Rangsit University, Pathum Thani, ThailandFaculty of Economics, Rangsit University, Pathum Thani, ThailandIn the dynamic and ever-evolving digital landscape, the emergence of digital wallets, exemplified by the likes of Worldcoin, represents a significant and transformative trend. This study employed a quantitative research approach to investigate the potential determinants of Worldcoin wallet adoption in Thailand. Data from 1,430 participants were collected through structured questionnaires, and binary regression analysis was used to examine the relationship between key independent variables, including gender, age, education, occupation, income, savings, digital wallet possession, usage frequency, and social media engagement, and the adoption of the Worldcoin wallet. The study found that all these factors significantly influenced individuals' inclination to adopt the Worldcoin wallet in Thailand. These findings carry substantial implications for promoting digital wallet adoption in Thailand. Tailoring marketing strategies to demographic groups based on variables such as gender, age, education, occupation, income, savings, digital wallet ownership, usage frequency, and social media engagement can enhance adoption rates and better meet user preferences.http://www.sciencedirect.com/science/article/pii/S2590051X23000692Digital walletsWorldcoinDeterminantsAdoption |
| spellingShingle | Tanpat Kraiwanit Pongsakorn Limna Peerapat Wattanasin Saranchana Asanprakit Ruangchan Thetlek Adoption of Worldcoin digital wallet in Thailand Research in Globalization Digital wallets Worldcoin Determinants Adoption |
| title | Adoption of Worldcoin digital wallet in Thailand |
| title_full | Adoption of Worldcoin digital wallet in Thailand |
| title_fullStr | Adoption of Worldcoin digital wallet in Thailand |
| title_full_unstemmed | Adoption of Worldcoin digital wallet in Thailand |
| title_short | Adoption of Worldcoin digital wallet in Thailand |
| title_sort | adoption of worldcoin digital wallet in thailand |
| topic | Digital wallets Worldcoin Determinants Adoption |
| url | http://www.sciencedirect.com/science/article/pii/S2590051X23000692 |
| work_keys_str_mv | AT tanpatkraiwanit adoptionofworldcoindigitalwalletinthailand AT pongsakornlimna adoptionofworldcoindigitalwalletinthailand AT peerapatwattanasin adoptionofworldcoindigitalwalletinthailand AT saranchanaasanprakit adoptionofworldcoindigitalwalletinthailand AT ruangchanthetlek adoptionofworldcoindigitalwalletinthailand |