Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea
Aim/purpose – This paper aims at examining the value propositions of tourism marketing for smartphone marketing and the value perceptions of tourists of using smartphone applications by investigating the National Tourism Organization (NTO) of Hong Kong and South Korea, respectively.
Main Authors: | Kim Hyun Hee, Sun Sunny, Law Rob |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2022-01-01
|
Series: | Journal of Economics and Management |
Subjects: | |
Online Access: | https://doi.org/10.22367/jem.2022.44.08 |
Similar Items
-
Social life and development in Hong Kong/
by: King, Ambrose Y. C., et al.
Published: (1981) -
Hong Kong's transitions, 1842-1997 /
by: Brown, Judith M., et al.
Published: (1997) -
Hong Kong China : the red dawn /
by: Yeung, Chris, 1958-
Published: (1998) -
Society and politics in Hong Kong
by: 228412 Lau, Siu-Kai
Published: (1984) -
Seeing red : China's uncompromising takeover of Hong Kong /
by: 289467 Allen, Jamie
Published: (1997)