Fewer and Later: Women as Experts in TED Talks about COVID-19
The dissemination of science has undergone a major upsurge in recent years thanks to the Internet, which has served to overcome many of the technical and economic barriers. Among the many initiatives, one of the most successful tools has been the TED Talks website. At the same time, various studies...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-12-01
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| Series: | Journalism and Media |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5172/2/4/46 |
| _version_ | 1827671751044104192 |
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| author | Maider Eizmendi Simón Peña-Fernández |
| author_facet | Maider Eizmendi Simón Peña-Fernández |
| author_sort | Maider Eizmendi |
| collection | DOAJ |
| description | The dissemination of science has undergone a major upsurge in recent years thanks to the Internet, which has served to overcome many of the technical and economic barriers. Among the many initiatives, one of the most successful tools has been the TED Talks website. At the same time, various studies indicate that women produce less science dissemination content and that they are also more likely to receive hostile comments. The objective of this research is to analyze from a gender perspective the content published on the TED Talk website on COVID-19 from 1 March 2020 to 31 March 2021 (<i>n</i> = 62) to determine its characteristics and the topics addressed, as well as the resulting engagement and the predominant feelings of the comments received. To do this, a content analysis of the publications has been carried out, as well as a qualitative analysis of the comments. The results indicate that the percentage of women experts on this platform is slightly lower than that of men (42.19%), and they have published content in later phases of the pandemic. From a qualitative point of view there are also differences, since women mainly opt for a social, political and social approach to the issue. In addition, the engagement of their publications is lower than that of men, although a higher prevalence of negative feelings is perceived in the comments they receive. |
| first_indexed | 2024-03-10T03:47:13Z |
| format | Article |
| id | doaj.art-c0c9a6db23314692b9fee05e9af52c1e |
| institution | Directory Open Access Journal |
| issn | 2673-5172 |
| language | English |
| last_indexed | 2024-03-10T03:47:13Z |
| publishDate | 2021-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj.art-c0c9a6db23314692b9fee05e9af52c1e2023-11-23T09:06:37ZengMDPI AGJournalism and Media2673-51722021-12-012480881810.3390/journalmedia2040046Fewer and Later: Women as Experts in TED Talks about COVID-19Maider Eizmendi0Simón Peña-Fernández1Journalism Department, University of the Basque Country, 48940 Leioa, SpainJournalism Department, University of the Basque Country, 48940 Leioa, SpainThe dissemination of science has undergone a major upsurge in recent years thanks to the Internet, which has served to overcome many of the technical and economic barriers. Among the many initiatives, one of the most successful tools has been the TED Talks website. At the same time, various studies indicate that women produce less science dissemination content and that they are also more likely to receive hostile comments. The objective of this research is to analyze from a gender perspective the content published on the TED Talk website on COVID-19 from 1 March 2020 to 31 March 2021 (<i>n</i> = 62) to determine its characteristics and the topics addressed, as well as the resulting engagement and the predominant feelings of the comments received. To do this, a content analysis of the publications has been carried out, as well as a qualitative analysis of the comments. The results indicate that the percentage of women experts on this platform is slightly lower than that of men (42.19%), and they have published content in later phases of the pandemic. From a qualitative point of view there are also differences, since women mainly opt for a social, political and social approach to the issue. In addition, the engagement of their publications is lower than that of men, although a higher prevalence of negative feelings is perceived in the comments they receive.https://www.mdpi.com/2673-5172/2/4/46TED TalkgenderCOVID-19disseminationscienceengagement |
| spellingShingle | Maider Eizmendi Simón Peña-Fernández Fewer and Later: Women as Experts in TED Talks about COVID-19 Journalism and Media TED Talk gender COVID-19 dissemination science engagement |
| title | Fewer and Later: Women as Experts in TED Talks about COVID-19 |
| title_full | Fewer and Later: Women as Experts in TED Talks about COVID-19 |
| title_fullStr | Fewer and Later: Women as Experts in TED Talks about COVID-19 |
| title_full_unstemmed | Fewer and Later: Women as Experts in TED Talks about COVID-19 |
| title_short | Fewer and Later: Women as Experts in TED Talks about COVID-19 |
| title_sort | fewer and later women as experts in ted talks about covid 19 |
| topic | TED Talk gender COVID-19 dissemination science engagement |
| url | https://www.mdpi.com/2673-5172/2/4/46 |
| work_keys_str_mv | AT maidereizmendi fewerandlaterwomenasexpertsintedtalksaboutcovid19 AT simonpenafernandez fewerandlaterwomenasexpertsintedtalksaboutcovid19 |