Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study

Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study

Abstract Given the growing importance of customer behavior in the business market nowadays, telecom operators focus not only on customer profitability to increase market share but also on highly loyal customers as well as customers who are churn. The emergence of big data concepts introduced a new w...

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Bibliographic Details
Main Authors: Wissam Nazeer Wassouf, Ramez Alkhatib, Kamal Salloum, Shadi Balloul
Format: Article
Language:English
Published: SpringerOpen 2020-04-01
Series:Journal of Big Data
Subjects:
TFM
RFM
Customer loyalty
Classification algorithms
Customer behavior
Machine learning
Online Access:http://link.springer.com/article/10.1186/s40537-020-00290-0

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