Brand-consumer relationship of female millennials toward K-beauty

Brand-consumer relationship of female millennials toward K-beauty

For the last decade, the Korean beauty market has skyrocketed in terms of sales. Despite differences in usage steps, culture, and geography, Korean beauty products are the fastest-growing market segment in Indonesia. In addition, they are aimed primarily at millennial consumers. Therefore, this stud...

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Bibliographic Details
Main Authors: Adma Sari, Sucherly, Meydia Нasan, Yevis Marty Oesman
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-04-01
Series:Innovative Marketing
Subjects:
beauty
consumer behavior
emotional feeling
hedonic brand
relationship marketing
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16431/IM_2022_02_Sari.pdf

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