FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS

The existence of a pattern of price fluctuations that is relatively pattern less throughout the year, causing the pepper commodity to be less attractive for farmers to be warehoused. The research objective was to analyze the factors influencing the decision of white pepper farmers in choosing the ma...

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Main Authors: Pranoto Y.S., Purwasih R.
Format: Article
Language:English
Published: iVolga Press 2019-10-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:https://rjoas.com/issue-2019-10/article_24.pdf
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author Pranoto Y.S.
Purwasih R.
author_facet Pranoto Y.S.
Purwasih R.
author_sort Pranoto Y.S.
collection DOAJ
description The existence of a pattern of price fluctuations that is relatively pattern less throughout the year, causing the pepper commodity to be less attractive for farmers to be warehoused. The research objective was to analyze the factors influencing the decision of white pepper farmers in choosing the marketing channel of the warehouse receipt system in Bangka Belitung Islands Province. The study was conducted in Central Bangka Regency and Bangka Regency, Bangka Belitung Islands Province. The number of respondents of white pepper farmers in this study were 32 people chose non warehouse receipt system and 30 people chose warehouse receipt system. The sampling technique used was purposive sampling. Factors influencing the decision of white pepper farmers in choosing the marketing channel of the warehouse receipt system were analyzed using quantitative analysis using a binary logistic model. The results of the analysis showed that the age of the farmer, the education of the farmer, the experience of farmers in farming white pepper, land area, and the selling price of white pepper increased the chances of farmers in choosing marketing channels through the warehouse receipt system. The number of dependents and quality requirements reduced the opportunity for farmers to choose marketing channels through the warehouse receipt system.
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spelling doaj.art-c11d0daaab1d4f24800d560cd878e4492023-09-02T22:47:21ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842019-10-01941018018610.18551/rjoas.2019-10.24FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELSPranoto Y.S.0Purwasih R.1Department of Agribusiness, Faculty of Agriculture, Fisheries and Biology, Bangka Belitung UniversityDepartment of Agribusiness, Faculty of Agriculture, Fisheries and Biology, Bangka Belitung UniversityThe existence of a pattern of price fluctuations that is relatively pattern less throughout the year, causing the pepper commodity to be less attractive for farmers to be warehoused. The research objective was to analyze the factors influencing the decision of white pepper farmers in choosing the marketing channel of the warehouse receipt system in Bangka Belitung Islands Province. The study was conducted in Central Bangka Regency and Bangka Regency, Bangka Belitung Islands Province. The number of respondents of white pepper farmers in this study were 32 people chose non warehouse receipt system and 30 people chose warehouse receipt system. The sampling technique used was purposive sampling. Factors influencing the decision of white pepper farmers in choosing the marketing channel of the warehouse receipt system were analyzed using quantitative analysis using a binary logistic model. The results of the analysis showed that the age of the farmer, the education of the farmer, the experience of farmers in farming white pepper, land area, and the selling price of white pepper increased the chances of farmers in choosing marketing channels through the warehouse receipt system. The number of dependents and quality requirements reduced the opportunity for farmers to choose marketing channels through the warehouse receipt system.https://rjoas.com/issue-2019-10/article_24.pdfDecisionfarmermarketing channelsnon-warehouse receipt systemwarehouse receipt systemwhite pepper
spellingShingle Pranoto Y.S.
Purwasih R.
FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS
Russian Journal of Agricultural and Socio-Economic Sciences
Decision
farmer
marketing channels
non-warehouse receipt system
warehouse receipt system
white pepper
title FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS
title_full FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS
title_fullStr FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS
title_full_unstemmed FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS
title_short FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS
title_sort factors affecting the decision of farmers in selecting white pepper marketing channels
topic Decision
farmer
marketing channels
non-warehouse receipt system
warehouse receipt system
white pepper
url https://rjoas.com/issue-2019-10/article_24.pdf
work_keys_str_mv AT pranotoys factorsaffectingthedecisionoffarmersinselectingwhitepeppermarketingchannels
AT purwasihr factorsaffectingthedecisionoffarmersinselectingwhitepeppermarketingchannels