| Summary: | In recent years, it is possible to say that the most important development in web tecnology has been the switch from Web1.0 to Web2.0. The possibilities offered by this new tecnological infrastructure to the individuals involved, have not only made them viewers, but also active users and contribute in the production. Of this content. Thus the internet has become a more interactive, collaborative and participatory platform. With the internet adopted by the target audience, they can show their impact o a wider audience through social media which are gaining strength trough social networking. Social media, social metworks, blogs and microblogs target the andience and are used to establish communication based on web applications electoronic media television, radio broadcasts are stimulation applicators that makes the individual reel the creation of virtual world stimulation, create strong interpersonal communication environments. The approach that users need to chose their communication tools according to their needs and grafiticationsi has developed an active and argumentive audience. The purpose of this study, was to reveal the frame work of college students attitudes and behaviors regarding the use of social medias "uses and gratifications approach".
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