Changes in consumer behaviour in the food market in a crisis
This article deals with changes in consumer behavior in the food market during a crisis. A crisis can be described as a pandemic during the COVID-19 pandemic, war conflict in Ukraine and a high inflation rate that causes increasing prices of food and other items. All of this affected consumer behav...
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| Format: | Article |
| Language: | English |
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HACCP Consulting
2023-07-01
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| Series: | Potravinarstvo |
| Subjects: | |
| Online Access: | https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1901 |
| _version_ | 1797773032498921472 |
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| author | Roman Récky Zdenka Kádeková Filip Tkáč Ingrida Košičiarová |
| author_facet | Roman Récky Zdenka Kádeková Filip Tkáč Ingrida Košičiarová |
| author_sort | Roman Récky |
| collection | DOAJ |
| description |
This article deals with changes in consumer behavior in the food market during a crisis. A crisis can be described as a pandemic during the COVID-19 pandemic, war conflict in Ukraine and a high inflation rate that causes increasing prices of food and other items. All of this affected consumer behaviour in terms of purchasing behaviour and preferences. Consumers changed their behaviour, and we could notice rationality and irrationality in many cases. The research involved 565 respondents in a questionnaire survey conducted in the spring of 2022. The confidence interval at the level of max determined the sample size. +-5% at the significance level α=0.95. The paper presents and examines three hypotheses directly connected with the main aim of the paper. The questionnaire survey provided a solid base for our statistical evaluation, where we used the Mann-Whitney test, Kruskal-Wallis test, Friedman test, Principal component analysis (PCA) and Divisive hierarchical cluster analysis. Research results proved that food design and packaging were among the least important factors when buying food online during a crisis, and younger consumers least avoided the Internet when buying food. Just partially accepted was proven our hypothesis that demographic characteristics (age, gender, place of residence) significantly influenced the importance of factors when buying food via the Internet in times of crisis.
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| first_indexed | 2024-03-12T21:59:23Z |
| format | Article |
| id | doaj.art-c138aa973b3c4458b53ab5daf4d52547 |
| institution | Directory Open Access Journal |
| issn | 1337-0960 |
| language | English |
| last_indexed | 2024-03-12T21:59:23Z |
| publishDate | 2023-07-01 |
| publisher | HACCP Consulting |
| record_format | Article |
| series | Potravinarstvo |
| spelling | doaj.art-c138aa973b3c4458b53ab5daf4d525472023-07-25T09:36:21ZengHACCP ConsultingPotravinarstvo1337-09602023-07-011710.5219/1901Changes in consumer behaviour in the food market in a crisisRoman Récky0Zdenka Kádeková1Filip Tkáč2Ingrida Košičiarová3Slovak University of Agriculture in Nitra, Faculty of Economics and Management, Institute of Marketing, Trade and Social Studies, Nitra, Slovakia Tel.: +421 37 641 4159Slovak University of Agriculture in Nitra, Faculty of Economics and Management, Institute of Marketing, Trade and Social Studies, Nitra, Slovakia, Tel.: +421 37 641 4171Slovak University of Agriculture in Nitra, University Counselling and Support Centre, Nitra, Slovakia, Tel.: +421 37 641 4898Slovak University of Agriculture in Nitra, Faculty of Economics and Management, Institute of Marketing, Trade and Social Studies, Nitra, Slovakia, Tel.: +421 37 641 4171 This article deals with changes in consumer behavior in the food market during a crisis. A crisis can be described as a pandemic during the COVID-19 pandemic, war conflict in Ukraine and a high inflation rate that causes increasing prices of food and other items. All of this affected consumer behaviour in terms of purchasing behaviour and preferences. Consumers changed their behaviour, and we could notice rationality and irrationality in many cases. The research involved 565 respondents in a questionnaire survey conducted in the spring of 2022. The confidence interval at the level of max determined the sample size. +-5% at the significance level α=0.95. The paper presents and examines three hypotheses directly connected with the main aim of the paper. The questionnaire survey provided a solid base for our statistical evaluation, where we used the Mann-Whitney test, Kruskal-Wallis test, Friedman test, Principal component analysis (PCA) and Divisive hierarchical cluster analysis. Research results proved that food design and packaging were among the least important factors when buying food online during a crisis, and younger consumers least avoided the Internet when buying food. Just partially accepted was proven our hypothesis that demographic characteristics (age, gender, place of residence) significantly influenced the importance of factors when buying food via the Internet in times of crisis. https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1901consumer behaviourfoodcrisis situationrationality and irrationalitypreferences |
| spellingShingle | Roman Récky Zdenka Kádeková Filip Tkáč Ingrida Košičiarová Changes in consumer behaviour in the food market in a crisis Potravinarstvo consumer behaviour food crisis situation rationality and irrationality preferences |
| title | Changes in consumer behaviour in the food market in a crisis |
| title_full | Changes in consumer behaviour in the food market in a crisis |
| title_fullStr | Changes in consumer behaviour in the food market in a crisis |
| title_full_unstemmed | Changes in consumer behaviour in the food market in a crisis |
| title_short | Changes in consumer behaviour in the food market in a crisis |
| title_sort | changes in consumer behaviour in the food market in a crisis |
| topic | consumer behaviour food crisis situation rationality and irrationality preferences |
| url | https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1901 |
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