Keakraban Produk dan Minat Beli Frozen Food: Peran Pengetahuan Produk, Kemasan, dan Lingkungan Sosial

Keakraban Produk dan Minat Beli Frozen Food: Peran Pengetahuan Produk, Kemasan, dan Lingkungan Sosial

The dynamics condition of society is increasing due to the lifestyle change including shifthing patterns of food consumption from fresh raw food to frozen food products in some of consumers. Nowdays, frozen food products become an alternative options of households to fulfill food needed. Frozen food...

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Bibliographic Details
Main Authors: Imam Santoso, Siti Asmaul Mustaniroh, Dodyk Pranowo
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2018-05-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
frozen food
packaging
product familiarity
purchase intention
social environment
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/14785

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