Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication
A complete analysis of protest activity in the XXI century is not possible without an account of complex interrelations between online and offline behavior of different actors. Social media and the whole internet-space become a placement for new forms of behavior that transform the classical types o...
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| Format: | Article |
| Language: | English |
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Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
2020-07-01
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| Series: | Контуры глобальных трансформаций: политика, экономика, право |
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| Online Access: | https://www.ogt-journal.com/jour/article/view/627 |
| _version_ | 1827780871274364928 |
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| author | I. B. Philippov |
| author_facet | I. B. Philippov |
| author_sort | I. B. Philippov |
| collection | DOAJ |
| description | A complete analysis of protest activity in the XXI century is not possible without an account of complex interrelations between online and offline behavior of different actors. Social media and the whole internet-space become a placement for new forms of behavior that transform the classical types of protest activity. Digital placements are not neutral to the communication due to specific laws and characteristics of online-interactions that affect the way actors try to communicate in the online and the extent they succeed doing that. This work investigates the influence of quantitative characteristics of text style on communication around protest movement in social media. The set of used characteristics consisted of mean length of a word in a post, the number of words in a post, a fraction of question marks over number of words in a post, a fraction of exclamation marks over number of words in a post, a fraction of brackets over over number of words in a post and a dummy on the difference between opening and closing brackets. Using regression analysis on a sample of original posts published in social media “Vkontakte” in 2018, we found that quantitative characteristics of text style have statistically significant impact on the promotion of the politically engaged posts. However, the predictive ability of these predictors to describe the variation between activity and broadness of protest communication in different context was inconsiderable. |
| first_indexed | 2024-03-11T15:10:07Z |
| format | Article |
| id | doaj.art-c168e747c98943aeab583046b08528a7 |
| institution | Directory Open Access Journal |
| issn | 2542-0240 2587-9324 |
| language | English |
| last_indexed | 2024-03-11T15:10:07Z |
| publishDate | 2020-07-01 |
| publisher | Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) |
| record_format | Article |
| series | Контуры глобальных трансформаций: политика, экономика, право |
| spelling | doaj.art-c168e747c98943aeab583046b08528a72023-10-29T15:55:28ZengАссоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)Контуры глобальных трансформаций: политика, экономика, право2542-02402587-93242020-07-0113224926810.23932/2542-0240-2020-13-2-13471Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest CommunicationI. B. Philippov0National Research University “Higher School of Economics”A complete analysis of protest activity in the XXI century is not possible without an account of complex interrelations between online and offline behavior of different actors. Social media and the whole internet-space become a placement for new forms of behavior that transform the classical types of protest activity. Digital placements are not neutral to the communication due to specific laws and characteristics of online-interactions that affect the way actors try to communicate in the online and the extent they succeed doing that. This work investigates the influence of quantitative characteristics of text style on communication around protest movement in social media. The set of used characteristics consisted of mean length of a word in a post, the number of words in a post, a fraction of question marks over number of words in a post, a fraction of exclamation marks over number of words in a post, a fraction of brackets over over number of words in a post and a dummy on the difference between opening and closing brackets. Using regression analysis on a sample of original posts published in social media “Vkontakte” in 2018, we found that quantitative characteristics of text style have statistically significant impact on the promotion of the politically engaged posts. However, the predictive ability of these predictors to describe the variation between activity and broadness of protest communication in different context was inconsiderable.https://www.ogt-journal.com/jour/article/view/627political communicationonline communicationsocial mediasocial networksdigital politicspolitical protestprotest movementsocial movements |
| spellingShingle | I. B. Philippov Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication Контуры глобальных трансформаций: политика, экономика, право political communication online communication social media social networks digital politics political protest protest movement social movements |
| title | Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication |
| title_full | Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication |
| title_fullStr | Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication |
| title_full_unstemmed | Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication |
| title_short | Quantitative Indicators of Text Style as a Factor of the Post Promotion in a Social Media Protest Communication |
| title_sort | quantitative indicators of text style as a factor of the post promotion in a social media protest communication |
| topic | political communication online communication social media social networks digital politics political protest protest movement social movements |
| url | https://www.ogt-journal.com/jour/article/view/627 |
| work_keys_str_mv | AT ibphilippov quantitativeindicatorsoftextstyleasafactorofthepostpromotioninasocialmediaprotestcommunication |