The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study
This study presents an analysis of consumer preferences for a new food product: Tinned Chianina meat. Respondents (<i>N</i> = 249) participated in a sensory test, where they were also asked to declare their willingness to pay (WTP) for the tasted product. The WTP data were collected afte...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-09-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/10/9/2185 |
| _version_ | 1797519305180446720 |
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| author | Daniel Vecchiato Biancamaria Torquati Sonia Venanzi Tiziano Tempesta |
| author_facet | Daniel Vecchiato Biancamaria Torquati Sonia Venanzi Tiziano Tempesta |
| author_sort | Daniel Vecchiato |
| collection | DOAJ |
| description | This study presents an analysis of consumer preferences for a new food product: Tinned Chianina meat. Respondents (<i>N</i> = 249) participated in a sensory test, where they were also asked to declare their willingness to pay (WTP) for the tasted product. The WTP data were collected after the sensory test by means of the contingent valuation method using a payment card elicitation format. Data were analysed with Cragg’s double-hurdle model to understand which factors influenced market participation (WTP > 0) and then the variables that influenced the declared WTP. According to our results, sensory perception played a key role in explaining both participation in the market and the magnitude of the expressed WTP. Moreover, we found that the sensory aspects have a different effect on the decision to participate in the market and on the magnitude of the expressed WTP. Smell and flavour are the most important in determining the probability of entering the market, while texture has the greatest impact on the declared WTP. |
| first_indexed | 2024-03-10T07:40:58Z |
| format | Article |
| id | doaj.art-c16a7aae47834776ab015f01dd8b815a |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T07:40:58Z |
| publishDate | 2021-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-c16a7aae47834776ab015f01dd8b815a2023-11-22T13:05:34ZengMDPI AGFoods2304-81582021-09-01109218510.3390/foods10092185The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation StudyDaniel Vecchiato0Biancamaria Torquati1Sonia Venanzi2Tiziano Tempesta3Department of Land, Environment, Agriculture and Forestry, University of Padova, 35020 Legnaro, PD, ItalyDepartment of Agricultural, Food and Environmental Sciences, University of Perugia, 06121 Perugia, PG, ItalyDepartment of Agricultural, Food and Environmental Sciences, University of Perugia, 06121 Perugia, PG, ItalyDepartment of Land, Environment, Agriculture and Forestry, University of Padova, 35020 Legnaro, PD, ItalyThis study presents an analysis of consumer preferences for a new food product: Tinned Chianina meat. Respondents (<i>N</i> = 249) participated in a sensory test, where they were also asked to declare their willingness to pay (WTP) for the tasted product. The WTP data were collected after the sensory test by means of the contingent valuation method using a payment card elicitation format. Data were analysed with Cragg’s double-hurdle model to understand which factors influenced market participation (WTP > 0) and then the variables that influenced the declared WTP. According to our results, sensory perception played a key role in explaining both participation in the market and the magnitude of the expressed WTP. Moreover, we found that the sensory aspects have a different effect on the decision to participate in the market and on the magnitude of the expressed WTP. Smell and flavour are the most important in determining the probability of entering the market, while texture has the greatest impact on the declared WTP.https://www.mdpi.com/2304-8158/10/9/2185foodcanned meatdouble hurdleconsumer preferencessensory preferencestaste |
| spellingShingle | Daniel Vecchiato Biancamaria Torquati Sonia Venanzi Tiziano Tempesta The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study Foods food canned meat double hurdle consumer preferences sensory preferences taste |
| title | The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study |
| title_full | The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study |
| title_fullStr | The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study |
| title_full_unstemmed | The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study |
| title_short | The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study |
| title_sort | role of sensory perception in consumer demand for tinned meat a contingent valuation study |
| topic | food canned meat double hurdle consumer preferences sensory preferences taste |
| url | https://www.mdpi.com/2304-8158/10/9/2185 |
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